Why I Love You Is Buffer for Love Letters

July 21, 2014

10:38 am

How do I love thee? Let me text the ways…

Leave it to geeks to figure out how to make their love more efficient and systematized. With Why I Love You, you can schedule email or text messages telling someone why you love them – a Buffer for love letters, if you will. 

Here are some real examples: 

  • I found clean socks in the closet this morning. I love you!
  • I love that I have to look down to kiss you 
  • I love how much trust has built up in our relationship over the past 16 years and how that makes our relationship so special

Why I Love You was launched on Valentine’s Day 2013 by Aaron Lerch, David Hosei, Bob Mattax, and Peter Lockhart. Hosei had come up with the idea as a way to connect with his wife. 

“Most relationships are really about the little things – the teeny, tiny, mundane, day-to-day-type things,” says Lerch, who’s been married for 14 years and has four kids ages 2-10. “It is so easy to get caught up in the busyness and the day-to-day of life and work and kids and all that stuff.”

It’s up to you to figure out how to use this romantic technology. Hosei sat down and scheduled hundreds of messages, one for every day of the year. Lerch found that his wife didn’t want a daily message, preferring to be surprised once in a while. So he sends the occasional “I love you” or a little encouragement for a challenge she has coming up. 

I love the idea of Why I Love You, but I wondered if it wouldn’t face the same criticism as Buffer – because messages are scheduled, they seem less authentic. In the case of Why I Love You, you aren’t actually “feeling the love” in real time. Lerch is aware of this difficulty, but he thinks it’s still worth it: recipients know messages are scheduled, and it’s better than missing important occasions because you were forcing yourself to do it in real time.

Why I Love You has also taken care of a few other concerns you might have – recipients can easily opt out of messages to prevent stalking or abuse, and you can only send to one person. (Sorry, no juggling all your girlfriends on this app.) 

Why I Love You is a mere $5 per year with a free 30-day trial – get it here.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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