Will Twitter’s Early Bird Get the Local Deal Worm?

July 16, 2010

12:29 pm

Last week, Twitter rolled out the Early Bird deals via the Twitter handle @earlybird.

As explained on the Twitter website:

“Twitter @earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account. We partner with select advertisers and retweet offers that they have crafted only for the Twitter community. Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program.”

This move may seem trivial to many but it could be rather lucrative as companies like GroupOn and LivingSocial have built large followings around the same concept. And GroupOn’s round of funding in April has their valuation now marked at $1.35 billion. Curated daily deals as a business seem to be hot in general with sites like Gilt Group offering fashion deals for women, Jetsetter offering exclusive hotel details and Woot who offers a daily deal and was recently acquired by Amazon. There has also been a trend to start aggregating these daily deal offerings by sites like DealRadar who was a recently showcased startup at our Chicago mixer event.

Will Twitter steal the thunder from other daily deal sites? Maybe they won’t kill off the rest of the daily deal sites but I do think they are well positioned to steal their thunder as they have a wide reach and influence – and built in viral marketing. What do you think? Let us know in the comments below.

Photo attribution: Waiting for Worms by lynnemb

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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