How to Win Brand Evangelists and Influence People

July 6, 2016

7:00 pm

Every salesman has the job of trying to persuade people to buy what they’re selling. The only way they can do this successfully is through influence. Influence is the psychology of persuasion and it’s an extremely important attribute that you have to take into account. It takes a long time to build and you can lose it in a second.

Salespeople have to be authorities on what they do. They have to be able to command the respect and trust of their target market. Here are some of the important things you need to know about the power of influence.

Creating Brand Evangelists

It doesn’t take any effort at all for a brand to sing its own praises. Absolutely any brand in the world is capable of doing that. But what makes a brand special is when its own customers are marketing for them. They are doing it because they love the product not because they think they’re going to get anything back.

Influence has the power to create a group of brand evangelists. Brand evangelists are your most loyal customers and they can market far more effectively than you. Remember that most people consider personal recommendations to be far more valuable than any of the marketing talk a brand can produce.

Influence Can Save You Money

Not a lot of people know that becoming an influencer can actually save you money. Small businesses want influence because they have limited funds, and so a word from the right person can make all the difference. Small businesses have to be careful about how they invest, but investing in influence can be crucial.

Salespeople should also take note that you can even enlist other influencers to speak on your behalf. Recommendations from someone people already know and trust can be critical in landing a sale because 88 percent of people trust them.

Reach More People

A salesman with a lot of influence naturally has more reach. They have the ability to reach out to people and then have those people reach out to more people. There’s a reason why a celebrity can say a single word and it will reach a greater number of people than the average person saying the same word.

Like it or not, salespeople have to keep in mind that this is a business where it matters who is saying what not what necessarily what they are saying.

Influence is about building up your network of contacts, whether this is on social media or elsewhere.

Building Up Influence Is Complementary

One of your main strategies for success should be building up authority and influence. This type of marketing fits in with all other forms of marketing. The fact is that whatever else you do it will automatically build up the amount of influence you have. It matches up with anything else you might be doing.

These days all marketing plans have to be integrated if you’re going to get the most out of them. This can be the cement that binds everything together.

Get More Credibility

Influence has a direct link to credibility. This is essentially the statistic that reveals whether your target audience trusts you or not. Companies work hard to build this up over a long period of time. It’s not something that can be generated artificially.

On the other hand, you can use the power of other influencers supporting you to build it faster. If a trustworthy figure says this guy is also trustworthy, people are more likely to believe it.

What Is Influencer Marketing?

Building up influence is not the same as influencer marketing. However, you should be taking advantage of both. Influencer marketing is about using existing influencers to lend credibility to your word. It can also be used to help you build up your own influence.

To get started with influencer marketing, you have to demonstrate to that influencer that you can provide them with value. They’re not going to work with someone out of the goodness of their hearts. They want to get something out of it.

Keep in mind that this can take a lot of time and you will get a lot more rejections than you think. That’s just part of the game.

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AJ Agrawal is an entrepreneur, speaker, and writer. He is the CEO and Co-Founder at Alumnify Inc.

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