January 27, 2015
In case you weren’t aware (or you didn’t care), Winter Storm Juno began its movement across the Northeast yesterday, not-so-gently allowing its icy, white hexagrams to fall on the insignificant human beings. Mondays are already terrible as they are, but having to face a winter blizzard on top of that pretty much deserves major imbibing – and, it seems, that’s just what the people of New York and Boston had in mind yesterday.
If you weren’t at the grocery store waiting in line to get inside, then you were probably at the liquor store buying some dranks. According to alcohol delivery service Drizly, deliveries yesterday afternoon were up 477 percent over the average for Monday. And, I mean, that’s just for the people who stayed at home all day, we’re assuming. For those who managed to make it out their doors yesterday, surely they, too, stopped by for some wine or liquor to prepare for Winter Storm Juno; yesterday, I definitely grabbed a few bottles of wine after buying groceries from the hell hole that was Whole Foods.
Alcohol delivery services have gained popularity in the past year. Last year, THIRSTIE – another alcohol delivery service that was founded in NYC – expanded its services to other major cities, early on in the year. Drizly – founded two years prior – has raised more than $7 million in seed funding and is available in 10 markets across the U.S., including Boston and NYC. Alcohol delivery is so prime that, in a blog post written just last night by Mattermark founder and CEO Danielle Morrill, she lists Drizly as the number 4 most promising startup to raise (or even announce the close of) a Series A in 2015.
Cheers to alcohol delivery! Have fun drinking your blizzard provisions tonight!
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