Wix.com Acquires OpenRest to Expand Online and Mobile Ordering to Restaurants

October 29, 2014

7:00 am

The Cloud-based web development platform, Wix.com, has announced this morning that it has acquired OpenRest, a startup that gives restaurant owners the ability to easily create online ordering and mobile ordering solutions. The acquisition allows Wix to further expand into other industry verticals while expanding the range of its product offering. In August of this year, Wix broke news of its expansion into industry verticals with the premiere of WixHotels.

“OpenRest perfectly complements our strategy to further enhance the Wix platform with tailored industry-specific solutions. There’s no industry more deserving of this focused attention than the restaurant industry,” said Wix Co-Founder and CEO Avishai Avrahami in a statement. “With Wix and OpenRest, restaurateurs will have a technologically advanced and cost effective solution to better manage their business and their customers’ experience.”

Wix.com provides people with an easy-to-use Web publishing platform where websites can easily be designed, published, maintained and hosted using simple drag-and-drop tools. Founded in 2006, the company has grown its user base to more than 55 million people across the globe.

“We launched OpenRest four years ago with the goal of helping restaurant owners and operators streamline their businesses and tap into the opportunities presented by the internet. By joining a market leader like Wix, we will be able to exceed this goal and take our technology so much further,” said OpenRest cofounders Danny Leshem and Yoav Amit. “We’re very proud of the solution we developed and are excited to continue to change the way restaurants do business online.”

In a similar vein, OpenRest gives restaurants an easy way to establish an online presence through simple creation of Web and mobile sites that are ready for online services (i.e. online food ordering and delivery functions). The integration of OpenRest into Wix’s platform gives restaurateurs with full Web and mobile solutions to manage daily orders. In 2015, the Wix and OpenRest plan to launch a comprehensive online business management solution for restaurants.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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