Wix Review

June 22, 2018

6:56 am



Features:4 stars
Design Flexibility:4 stars
Value For Money:4 stars
Help & Support:5 stars
Customer Score:5 stars
Ease of Use:4 stars

  • Unmatched for amount and quality of features
  • Class-leading AI site development
  • Great range of pricing plans
  • Templates can’t be changed after publishing
  • Storage space could be more generous
  • Ads on free trial sites

The best website builder out there

Need a new website? Wix is Tech.Co's top rated website builder.

Wix is, quite simply, the best website builder on the market. Even if you’ve never built a website before, you’ll be amazed by how easy Wix makes the process.

It’s delightfully simple to start building a website, whether through the regular template-based builder system, or through its class-leading artificial design intelligence system, or ADI.

It has a great range of features including SEO tools, app integration and ecommerce functions. Wix is also an incredibly versatile builder. So whether you want to run an online shop, blog, portfolio site or anything else, there’s going to be a website template for you.

What is Wix?

Website builders are tools designed to allow anyone to design, create and publish a fully-functioning website. You’ll also be able to maintain and edit the website through the builder’s platform after you’ve published it.

Wix allows you to forgo the techy, coding side of website building if you’re not confident with HTML, or would rather avoid the aggravation. However, unlike some of its competitors, Wix does allow users to play with the website code if they want to.

Wix is one of the market leading website builders, and rightly so. You can rely on its easy drag-and-drop template system, or its ADI system, which creates a template tailored to your needs. Once you’ve created the website, Wix has loads of different pricing plans and an extensive knowledge base to help you navigate around any issues you encounter.

Getting Started with Wix

Building a website with Wix is incredibly straightforward. Once you’ve signed up using an email address, you’ll get a choice of website types to choose from. These include an online store, events pages, restaurant site or food blog – the list feels almost endless. There’s also an ‘Other’ option which will take you straight through to the ADI or template builder.

Wix TemplatesWix template

If you opt for the template builder option, you’ll get given a choice of over 500 templates. But, don’t worry if that sounds overwhelming. They’re all neatly grouped around the type of website you want to run. There’s also a blank template if you want to start completely from scratch.

Once you’ve chosen your template, you’re greeted with a website pre-loaded with your logo and website name if, of course, you have them at this point. You’re then free to edit, change and re-design the site to your heart’s content.

ADI Builder

Plumping for the ADI template, however, lends you quite a different, but equally painless experience. You’ll answer a series of questions about the type of website you want to start, whether you’ll need certain features, your address (if you have or need one) and so on.

Then, you pick an overarching design style for your site and then Wix ADI creates your website for you. Once that’s finished, there’s a really helpful step-by-step guide to show you around the editing features.

Wix: The Good

Whether you’re a first-timer to building a website or an experienced pair of hands, we’re confident you’ll be impressed by Wix’s features and how easy to use the platform is.


No website builder can hold a candle to Wix when it comes to the quality and variety of features it offers. The designing tools for each aspect of the website are comprehensive, in-depth and completely at your whim. There are also a huge range of business tools from SEO plugins, to invoicing apps. You can add pretty much everything you could want on a website using Wix.


Wix apps

Wix has an enormous selection of apps on offer, and they’re simple to add to your site – many in as little as one click.

On the Wix app store, you’ll find apps for everything from analytics tracking, to appointment setting plugins, to live chat functions. If you can’t find it in the design portion of the Wix site, chances are you’ll find it in the app section.

SEO assistant

SEO, or search-engine optimisation, is the process of making sure your pages appear at the top of search engines such as Google or Bing. Of course, these search engines can drive loads of visitors to your site, so it’s pretty helpful to be at the top of the search results page.

Fortunately, Wix has the largest onsite SEO assistant of any website builder, along with an SEO specific knowledge centre. All of the tips-and-tricks are straightforward to follow and easy to act upon to help make sure your own website ranks better in Google search.


Put simply, Wix is great value for ecommerce. It offers an ecommerce facility for less money than any of its competitors. This means that if your business involves selling products over the internet, Wix is the best way to get started.

It’s also incredibly easy to set up an ecommerce function on your Wix site. Simply add one of the apps (Wix has two of its own), then you can add the products, stock tracking, sale prices and set up a payment method and you’re good to go.

ADIWix ADI website builder

ADI is Wix’s artificial intelligence program that can build you a website based on your answers to a few simple questions. Wix wasn’t the first company to offer this kind of service, but its ADI service is now certainly the best around – it’s quick, utterly simple and gives great results.

The ADI service is particularly suited to businesses that need to get online quickly. The AI gathers business information from places such as Google, Facebook and Instagram to give you photos, text and industry specific details in a matter of seconds.

Of course, once the AI has finished building your website shell, you can edit and customize your site with Wix’s simple tools. So there’s no need to worry about ADI leaving you high-and-dry with a website you don’t like.

Wix: The Not-So-Good

Wix is firmly our top choice website builder. But there are still one or two drawbacks we’d draw attention to.


By default, Wix will put adverts on your site. Most website builders do this, so it’s not a problem specific to Wix. However, removing these ads is more expensive on Wix than on most of its competitors. You’ll have to opt for the Combo pricing plan, which costs $14 per month, to do away with adverts.

Template Flexibility

Once you click publish on your Wix site, you won’t be able to change the website template you’re using. This is important to note as the template determines the general placement of all the elements on your website. You’ll still be able to edit the aesthetic style of your site or add new content, but major changes aren’t going to be available to you.

Lack of support for multi-language sites

If you want your site to be available in multiple languages, Wix isn’t the website builder for you. The third-party Google Translator app can be added, but it’s unlikely this will give you the tailored content your after – 1&1 or Site123 are much better choices.

Wix Pricing

Wix offers five pricing plans, as well as the free version. You can choose to pay by either monthly or annual plans.

Wix Connect Domain

Connect Domain is the cheapest plan, costing $5 per month on an annual plan. If you’re serious about your Wix site, you should probably ignore this plan. Even for the $5 outlay, you’ll be stuck with adverts on your site.

Wix Combo Plan

The Combo plan costs $11 per month and is much better value for money. You won’t have to tolerate adverts on your website, plus you get more bandwidth than you would on the Connect Domain plan (2GB rather than 1GB).

Wix Unlimited Plan

The best plan, in terms of value for money, is probably the Unlimited plan. As the name suggests, you get unlimited bandwidth and you’ll also get 10GB storage, access to the Form Builder app (normally $48), and $75 worth of ad vouchers. It’ll set you back $14 per month on an annual plan.

Wix eCommerce Plan

The eCommerce plan is modest step up from the Unlimited plan. The main difference is you’ll get 20GB of storage space rather than 10GB on Unlimited. While eCommerce is suggested as the best choice for small businesses, it may be smarter to pay a bit more for the VIP plan, which has more generous business-focused features.

Wix VIP Plan

VIP is the most expensive plan. For this, you’ll get 20GB storage and unlimited bandwidth, $75 worth of ad vouchers and the removal of Wix ads, a full online store and 10 email campaigns a month.

Read more – 5 Reasons You Should Never Make a Website for Free


Wix is the best website builder on the market, whether you’re new to website creation or a seasoned online veteran. It’s easy to use, but has an incredible depth of customization and a wide range of tools, features and apps to make your website as good as can be.

If you’re making a new website, make it with Wix.


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Tom Fogden is a writer for Tech.Co covering everything from website builders to mobile phones. He also loves soccer, probably too much.

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