For Work or Play, Get “FriendSourced” Motivation Using MakeMe App

August 2, 2013

5:00 pm

I like to think I am organized, as it pertains to work, but not when it comes to achieving personal objectives.  The concept of the MakeMe app is to use gamification to help people achieve their goals in a way that is fun to play and has consequences for the whole team.

I met V. Rao Dumpeti, co-founder of MakeMe, which is currently in limited beta and is going to be released in the Apple Store soon.

In MakeMe, you create a “game” which could be a project, a task, or a dream that you want to achieve, and your team helps you stay motivated to complete the game – and, of course, you can set up your own “consequences” if you do not stay on task. You earn points throughout the game as you keep achieving your goals and helping each other. You also get cards that you can use to help others in your network when they need support or motivation. A “Rescue Card” rescues a teammate from failure if they have not done the mandatory daily move, or you can use it for yourself the next day. The difference here is that if you use your card to rescue others, you get bonus points. Another card called “Off Day” is used when you cannot make your move that day.

Teams share updates, photos, location, and their moves appear in their friend’s stream.

Makeme App

Game: The apps take you through the creation of a game and you choose your action. You can create your own action or pick the action suggested by the app. I chose community and got “Volunteer” among other actions like ” Call Someone” or “Random Act of Kindness.” I checked the action list “Productivity” and liked the option “Inbox Zero” (which I probably will never achieve). You can choose how many times you want the task to be monitored per week. Rao Dumpeti, co-founder of MakeMe, said that more customized options will be available when you get into the details.

Consequence: Now that you’ve picked a task, you get the option of picking a consequence. It reminded of the game where you have to put a penny in a box every time someone does an action that the group dislikes. I was curious about the consequence “My Bod,” and my choice was “Get a Piercing,” “Full Body Wax,” or “Shave My”…ouch. Not doing this.

I thought I would go with “HaHa” which seemed funny and painless – “Make a Scene,” “Speak Yo” (You have to spend the whole day saying “Hey! Yo”) or “Speak With a British Accent.” Rao said that you can create your own consequences, too.

Duration of the Game: You can choose how long you want to play; you get the option to play the game for one, two, or three weeks. MakeMe is going to study user data and get feedback to make changes if needed. Finally, you pick the date you want to start playing and further customize the actions if needed.

Having set this up, I got the opportunity to invite friends through Facebook; in the next iteration, you will be able to invite friends through your address book.

In life, you need two people to keep you accountable for your goals. First, a family member or a friend, and second, a paid expert to hold you accountable. Using MakeMe as a motivation substitute makes you accountable not only to yourself, but also to your team for success.

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Shashi Bellamkonda is the Chief Marketing Officer at Surefire Social. He is also an adjunct professor at Georgetown University. Shashi is passionate about helping startups and small business and has been recognized twice as one of the Top 100 Tech Titans by the Washingtonian and Top 100 Small Business Influencer Champion 2011 by Small Business Trends. Follow him on Twitter @shashib.

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