You Can’t Achieve a Goal You Don’t Know About

March 10, 2015

2:00 pm

The folks over at Workboard know that managing a team can be harder than it needs to be. It’s why they recently introduced a new component into their leadership and management productivity platform; the team rolled out a goals and metrics app that lets managers set clear and compelling goals, define success metrics, and engage their teams in goal achievement more effectively.

According to their research, organizations often set goals to achieve results, but too often they’re irrelevant to front line teams, disconnected from work, and even forgotten before they’re achieved. In fact, Deidre Paknad, CEO of Workboard, put this information into an infographic to help illustrate the point.

As it shows, 3.1 billion people work and 76 percent of them use to-do lists. Yet only 7 percent of them understand the goals of their organization and what they need to do to achieve those goals.

Managers are thus challenged to map and make goals relevant to their teams. As a consequence, 87 percent of employees aren’t actively engaged in achieving the goals of their organization – a colossal loss for companies and a source of dissatisfaction and dismay for people seeking purpose in their work.

Workboard wants to help alleviate this pressure so that managers and their teams can map out, work towards, and achieve their ultimate goals. Here’s the infographic:


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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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