June 30, 2016
Employer branding agency Universum Global just released the results of a massive study: 267,084 student respondents from around the world offered answers about their favorite employers. They even broke down the results by the students’ area of study: Tech/IT students had different responses than business students, though plenty of employers turned up on both lists.
Here’s what the tech students had to say about their best employers and favorite potential workplaces, listed from number one to number 50:
General Electric (GE)
Procter & Gamble (P&G)
Johnson & Johnson
Ford Motor Company
Shell Oil Company
General Motors (GM)
McKinsey & Company
The Coca-Cola Co.
The Boston Consulting Group (BCG)
What It Means
Universum broke down the data a little bit in their study. Most notably, tech students have lost some interest in major tech companies:
“Among engineering students, the tech industry lost a lot of its luster. Hardware-focused companies and electronics manufacturers were particularly hard hit. […] Players in the professional services industry were big winners among engineering and IT students as all are pushing hard to compete with tech companies for top talent.”
Why did tech companies slip?
“Companies like Nokia, HP and Philips were among the hardest hit – each dropping double-digits in their rankings this year. Nokia’s consumer brand suffered after Microsoft acquired its phone business in 2013, then proceeded to write off $8.6 billion over two years to account for the failed investment. And uncertainty over HP’s split (the tech behemoth split into two units, Hewlett Packard Enterprise and HP Inc. in late 2015) likely contributed to its loss.”
Also, local companies didn’t show up on the list, even though they’re king within major regions: Nordstrom, Starbucks and Tesla all did well inside the U.S., for instance. Still, the number of non-tech companies on tech students’ list of best employers is an interesting shift in trends.
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