November 10, 2010
Aol has jumped into the local and national deals game by launching Wow.com. The site offers local and national deals similar to Groupon and LivingSocial. They will offers discounts on both products and services in Boston, Philidelpia and Washington, D.C. in addition to national deals.
So why would Aol jump into this space? Due to the success of front runners like Groupon and LivingSocial, it has become an extremely crowded space with everyone and their brother and hundreds of niche startups trying to get a piece of the business. It’s almost as crowded as the content space itself which is what Aol has been focused on. At Aol’s scale and infrastructure, it could be successful relatively quickly if they are able to offer the right targeted deals to their audience.
If nothing else, Aol has a great domain name in Wow.com which was formerly used by Aol for a site devoted to the popular game World of Warcraft. So at the very least, some curious gamers might stumble upon some new deals.
UPDATE: The first Washington, D.C. deal Wow offered was a $50 gift card to Peacock Cafe in Georgetown for only $15 – that’s a pretty good deal so I snagged it. Wow, not a bad start for Aol out of the gate.
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