July 29, 2017
I sat down this week to talk with Mike and Ann Marie Chadwell, cofounders of Wreefs. My first question (what in the world is it?) was answered simply, just as it appears on the homepage of the website:
Wreath + Reefer = Wreef
Chadwell tells me that these artificial marijuana wreaths are quickly becoming a recognized symbol for those who support cannabis legalization and part of the larger cannabis culture. And because these wreaths are 100 percent artificial, they are legal to sell online.
The cannabis industry is gaining a stronger foothold every day in ecommerce. You can’t say the same for marijuana and its derivatives yet, but in any case, Wreefs and its faux-weed wreaths are changing the cannabis ecommerce game.
Before, there were 3 basic groups of cannabis and cannabis related items being sold, and only two of those could be sold online: paraphernalia (can be sold online), growth supplies (can be sold online), cannabis and its derivatives (cannot be sold online).
Fortunately, Wreefs sells a product that doesn’t fit under any of these categories. It can’t be considered cannabis paraphernalia, growth supplies, or cannabis because it’s a wreath made from artificial marijuana leaves. It looks like the real thing, but it’s totally legal to buy and sell anywhere in the United States. Wreefs has literally created a new type of product in the cannabis industry – that’s a game-changer. Here’s what the wreath looks like:
Cannabis advocates and marijuana users spent about $6.7 billion in 2016 alone. They’re clearly eager to buy cannabis and related products. And because cannabis is not federally legalized yet, buying it online is not an option for most.
The next best thing? Showing support for the plant by purchasing an artificial marijuana wreath to put on your car, door, storefront, dorm, or cafe – anywhere people will see it. While it’s primarily sold online through the ecommerce storefront, the product is starting to show up in a growing list of stores in the company’s home state of Colorado, and the husband-wife team is making a push to get more distributors to carry their items.
Chadwell says that while the artificial marijuana wreaths are the main draw to the site, they also sell marijuana wreath accessories called hang tags. Some are for everyday, some are 420-geared, while others focus on holidays like Halloween and Valentine’s Day.
When asked if Wreefs is just a novelty product for stoners, Ann Marie (the other half of the husband-wife duo) says there’s a lot more to it:
“We’re not just selling a novelty holiday wreath for stoners, though it does certainly stand out among the evergreen wreaths during the winter season. We want people to hang our wreaths to show their support for cannabis and smile when they see our products. We’d like to see our products become a symbol of unity in the growing cannabis culture.
Imagine being able to walk down the street and immediately see which businesses are cannabis supporters or which neighbors are “kind” by the simple placement of a wreath made in the likeness of those unmistakable green leaves. That’s one of our long-term goals. We are actively searching out distributors to continue pressing forward in this budding market, and so far, we’ve been pleased with our progress in this sector of cannabis ecommerce.”
Read more about cannabis startups and tech on TechCo.
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