May 28, 2015
Good writing is an important skill that is too often ignored in the process of launching a tech company. However, since so much startup marketing is web- and media-based, accurately articulating what your company offers is more important than ever.
If you think your company can benefit from a literary boost (and what company wouldn’t?), read on to acquire the basics you need to utilize writing to increase your company’s chances of success. So dust off your quill and parchment and learn how you can harness the power of the written word.
Writers & Founders Are Not Exclusive from One Another
In the Forbes article, “Why Being A Writer Made Me A Better Founder”, Connu co-founder and CEO Susannah Luthi compares writers to coders because of their myopic and obsessive tendencies, as well as the fact that both types of people have grand visions that must be reduced for feasibility.
“If you’re a writer, you need to be able to feel some pressingly personal thing that’s also big and sweeping; and then you’ve got to talk about it in such a simple and intimate way that everyone will think you’re a mind reader. If you lose your way, your words are worse than pointless; they’re noise. Coders work from the same binary.”
Luthi states that the impetus for launching Connu with her co-founder, the driving force that motivates all entrepreneurs to launch companies, comes from the same sense of urgency that drives writers to write, further concretizing the parallel between writers and entrepreneurs. Writers, like all innovators, see things as they are and as they might be.
“Creative arts belong at the heart of innovation and business.”
Terrible Writing Can Hurt Your Business
High quality writing is more vital to the success of your company than you think. Jessica Stillman illustrates the impact the written word has on a company’s prospects in her Inc. article, “3 Ways Terrible Writing Can Kill Your Business.”
According to Stillman, one linguistic crime that many companies commit is the propensity to aggrandize their own mission or purpose. Making grandiose statements about how your business will save the world will only make you come off as pompous and showy.
“Getting ahead of yourself when it comes to purpose, not only turns off commentators and potential employees, but also confuses customers, making it harder to understand and communicate what it is you actually do as a company.”
Also, exaggerating the size, impact, or market of a company can lead to trouble in the future, as it is often indicative of a lack of understanding of the company’s offering on the part of the founders.
“If you really know what you’re doing, you should be able to sell your vision simply in five or ten minutes without endless bloviating about ‘first mover advantage’ and ‘breakthrough technologies.”
Image Credit: Flickr/Cody Geary
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