XY Opens Kickstarter Campaign for Bluetooth Tracking Tags

February 20, 2014

5:38 pm

In an effort to make sure nobody loses anything ever again, the San Diego-based XY today launched their Kickstarter campaign to fund a secure Bluetooth tracking tag. XY is planning to ship ready-to-use tags by June 2014 that cost under $11.

XY has spent the last 18 months testing and developing their tracking tags with iOS and Android devices, and they are aiming to raise $45,000 in funding to start production. The tracking tags will run on changeable watch batteries, come in a variety of colors, and work in conjunction with an intuitive tracking app.

The app functions across three different modes: Find-It, Keep-It, and Lost-It. Find-It lets users track authorized tags within a 150-foot range of their phone. Keep-It ensures that any valuables users want to keep tabs on don’t get left behind. Lost-It marks an item with an XY tag as lost from the app; other XY users in range can assist in the recovery of said item.

However, the biggest feature that President Daniel Wang wants to showcase is the app’s Speak-to-Owner function. When any XY user finds an unclaimed item with a tag on it, they can communicate directly with the owner to ensure a safe return of their belongings.

“Our goal is to have XY be a stylish, everyday tool that you’ll never spend a day without,” says Nicholas Trouw, lead product designer.

The team claims that the average person spends 10 minutes a day trying to locate their personal items, thus spending six months of their life searching. Wang and Trouw are determined to make XY the solution to this issue, but in the meantime, they’ll have some stiff competition to face down as they climb toward success.


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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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