July 23, 2013
Today, Yahoo! Japan announced a new partnership with Kiip, heralding the first time they have integrated a third-party service into their app. Kiip is designed to deliver real-world rewards to app users for completing tasks and reaching in-app milestones.
Kiip, one of the world’s 50 most innovative companies of 2013, offers Yahoo! Japan more than just an achievement engine. The largest shared loyalty program in Japan is the T-Point, and by adopting Kiip’s technologies, Yahoo! Japan will be able to bring it from web fully onto mobile platforms.
The functionality translates into Yahoo! Japan’s platform via achievement ads. When users perform certain activities and actions, they are thus rewarded with T-Points. And the beauty of the T-Point is that it has real-world value.
T-Points can be exchanged with participating businesses that are affiliated with the T-Point alliance, a network of over 100 companies throughout Japan. Alone, Kiip taps 75 million monthly users across 1,100 Android and iOS apps, and it is used by over 115 consumer brands like Amazon, Hasbro, Verizon, and 7-Eleven.
“This showcases Kiip’s continued trek in our diversity of moments throughout the day beyond gaming,” says Brian Wong, CEO and cofounder of Kiip. “This partnership underscores Yahoo’s commitment to owning individual moments in mobile.”
As they keep moving forward, Kiip wants to engage in similar deals with more publications, most likely serving not as an ad network but as a technology provider. In the meantime, however, the world’s largest mobile rewards network will be satisfied partnering with the largest shared loyalty program in Japan.
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