November 17, 2014
Just in time for the holidays, it appears that Zappos, the online retailer known for culture and customer service, is constructing a Zappos pop-up store in downtown Las Vegas in the space previously occupied by the Western Hotel. According to online reports, the space was purchased by the Downtown Project in the spring of 2013.
Over the past several days locals have witnessed the transformation. The exterior of the building has been painted black and adorned with a flashy lighting display and branded signage, which includes the brand “shopwithme” on many of the banners. The parking lot is being transformed into a winter wonderland with an (artificial) ice rink, a giant slide propped to the side of the building, a festive Tumbleweed house, and a towering holiday tree. Below are some photos of the space.
It appears, from a public Instagram post, that late last week, Amazon CEO Jeff Bezos, along with members of the Amazon board, paid a visit to downtown Las Vegas, stopping by the pop-up store with Zappos CEO, Tony Hsieh, and OrderWithMe Founder and CEO, Jonathan Jenkins. OrderWithMe is a VegasTechFund investment which is also located in downtown Las Vegas just blocks away from Zappos headquarters and the pop-up store. It looks as though “shopwithme,” which appears on the Zappos signage, might be a partnership between Zappos and OrderWithMe, but this is still to be confirmed. Jenkins appears in the photo (below) between Bezos and Hsieh.
This is not the first time Zappos has created a pop-up store location. In 2012, the retailer created a pop-up store/art installation within The Cosmopolitan’s P3 Studio. However, this implementation is a much larger and more public statement that is likely to get attention. And the photo above could also indicate a very good future for Jenkins and OrderWithMe.
Photos of the exterior of the Zappos pop-up store:
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