To Grow, ZeroCater Builds Relationships Around Food

June 2, 2012

9:00 am

Since we last checked in with Y Combinator graduate Zero Cater, the San Francisco startup has grown to a team of 14, helping over 200 companies in the Bay Area get catered lunches from over 100 food trucks, chefs, and restaurants.

For cofounder Arram Sabeti, it’s been a process of building relationships. They’re constantly searching for new and trendy vendors, from Off the Grid street food to pop-ups joints at FoodLab.

“I’ve learned that maintaining great relationships with the chefs and caterers we work with is key. We expect to be working with many of the same people for the next decade and have gotten to know many of them very well,” says Sabeti, who previously worked at

To get customers to stick around, ZeroCater has been honing the delivery process: food now arrives beautifully packaged, on time, and properly labeled. In fact, ZeroCater automatically generates labels so customers know what food is what, especially when they have allergies or dietary restrictions.

ZeroCater made an appearance at our San Francisco mixer this week as a showcased startup.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact

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