Zoomdata: Google Earth for Data Visualization

April 24, 2013

11:00 am

Big Data is arguably one of the hottest tech buzzwords of the past year. From startups to Fortune 500’s, big data analytics can reveal new and creative insights for online and offline consumer behavior. The headlines all depend on how you slice it. Zoomdata offers one way to tackle this monstrous challenge by providing the Google Earth for data– a real-time way to see every corner of the world through their dynamic data visualization platform.

Zoomdata offers a platform to upload multiple data streams and view it all on your tablet device. Once the code is in place, you can see information such as sentiment analyses relating to your Twitter feed, real-time sales breakdown, and even system states to measure company efficiencies. The beauty of such capabilities is that users can get everything from a bird’s-eye view of the data to seeing the nitty gritty details behind what is driving the spike in visitation for web pages for a certain product.

App Store Image 1

To understand how all this works, let’s use a clothing retailer as an example. You are a data analyst for “hat company” and need to determine which product was most successful on Black Friday and why. In Zoomdata, you first see the sales volume and can further narrow down the most lucrative products, which happens to be women’s watches (Image A). From there, you can break down the sales of women’s watches by SKU, gender, income, state, and volume (Image B). With a few swipes, pinches, and drag and drops of these variables, users can instantly create their own dashboard with data visualization into bar charts, size relative bubbles, and even maps, all in real-time. To view a video demo of the product, click here.

App Store Image 3Image A

App Store Image 4Image B

“We’re living in a data-driven world,” explains Chris McGill, ZoomData VP of Strategy and Development. “We’re also living in a tablet and tactile world, so we created an interface so simple that even a 2-year-old can finger paint the data together.” Zoomdata leverages the intuitiveness of the touch tablet experience along with unlimited cloud computing power to store, reposition, and present data in a beautiful and easily digestible way. While raw data sheets can seem muddled and complex at times, ZoomData focuses on a user interface that is intuitively simple to follow and manipulate.

Led by founder and CEO Justin Langseth, the company has big plans to continue growing the company and making big data real-time and accessible to everyone. The Reston, Virginia startup will be working on a variety of projects including scale enhancements, visualization upgrades, easier data integration, and cloud offerings. “We’ve seen the demand, and we cannot build fast enough,” says McGill, who shares the quickly moving pace of the industry. “Our goal is to give everyone access to real-time data in a simple way. This is becoming a reality, and people should be excited about getting access to insights they never had before.”

“If you can see, understand, and share relative data in real-time under any case, that is a formula for success,” explains McGill. For an industry that can be correlated with thousands of pages of black and white spreadsheets, Zoomdata came to spruce up the place with some color and beautiful charts.

To learn more about Zoomdata, visit their website or follow them on Twitter at @Zoomdata.

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Stephanie is Lead Designer and co-founder of Landmark, a navigation app for walking directions based on photos of buildings and landmarks. Stephanie was a guest at Y Combinator’s prestigious Female Founders Conference and was profiled in The Washington Post. Actively involved in the DC community, she is a co-producer of the DC Tech Meetup and is actively involved in encouraging technology education and mentorship for women. Follow her on Twitter @nguyenist.

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