Efrat Ravid is the Chief Marketing Officer at Clicktale.
She is responsible for leading worldwide marketing initiatives targeting global fortune 500 companies, as well as creating and publishing Digital Customer Experience thought leadership content for the industry.
Whether you use webinars, ebook downloads, free trials, or a contact form (or…all of these!) to generate leads, all the work you put in will be in vain if users do not click your call-to-action (CTA) buttons. You could be offering a roundtable discussion…
