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If you’re shopping for one of the best website builders and exploring how AI can help you right now, you’re in luck. There’s now a range of AI website builders that can automate large portions of the website setup process for you, and in some cases, assist with design and copy generation.
After testing the best, I can confidently say that Wix is the best AI website builder. Wix’s Artificial Design Intelligence platform created an entire site structure for me based on a few prompts I provided during setup. What’s more, ChatGPT is now available inside Wix, and the provider’s new AI site generator and coding assistant help beginners and experienced web designers streamline the web building and editing process even further.
However, Hostinger is also a great option. Its ability to design entire pages, generate copy, and suggest free images enriched my user experience significantly – and paid plans start from just $2.49 per month, making it excellent value for money. In this guide, I’ll take you through the best AI website builders currently available, and whether they’re really worth using.
The Best AI Website Builders in 2024
In 2024, there are several ways to build a website with AI. However, they all have their own advantages and disadvantages and provide users with varying levels of control/assistance during the building process.
As I mentioned, I found Wix had the smoothest setup process and presented me with the best suite of editing tools to make the changes I needed to make afterward. However, Hostinger’s AI logo generator and copy assistance will appeal to people who need a cheap, lightweight solution. Here are our top six…
- Wix – The best AI website builder overall, with an in-built ChatGPT function
- Hostinger – Best for logo and copy generation
- Shopify – Building an online store with AI
- Jimdo – Excellently detailed, customizable setup
- 10Web – Great for agencies managing multiple websites
- GoDaddy – Fastest setup time
- Framer – Easy to use, simple processes
- Web.com – Intuitive, decent level of customizability
1. Wix
- Best for: Overall AI capabilities, with ChatGPT available inside
- Price From: $17 per month (Light plan)
- Free plan? No
Pros
- Generates 3 website template options with Wix ADI
- Excellent post-setup design functionalities
- AI text and image generators
- Built-in ChatGPT capabilities
- Alternative Layouts tool
- AI generate product descriptions
Cons
- Paid plans are expensive compared to competitors
- No copy generation during Wix ADI set up
- No AI logo generator
Wix’s top AI features
- Wix Artificial Design Intelligence (ADI)
- Wix Site Generator
- Wix Studio
- AI Text Creator
- AI Image Creator
- AI Meta Tag Creator
Wix ADI will help you set up your website in minutes. Once this is done, Wix has a myriad of different AI tools that will make building out your site content and enhancing the design of your pages a breeze.
To use Wix’s Artificial Design Intelligence (ADI), all you have to do is create a Wix account, go through the setup process, and click “design your website” in the top right-hand corner.
This will take you to a decision screen, and you’ll have to select the “let Wix build the website for you” option. From there, you can start adding pages that Wix suggests for you. As I told Wix I wanted to make a blog during setup, the AI suggested pages common to most blogs (such as an “About” section) for me:
I could use Wix ADI to add pages to my site during the setup phase, including a Contact and About Us section. Source: Tech.co
Unlike Framer AI, which we’ll discuss later, Wix ADI lets you choose between 3 different designs it mocks up during the setup process (pictured below). Out of the AI website builders I tested, I found Wix’s designs were the most aesthetically pleasing and professional-looking by some margin.
Wix ADI let me choose between some site designs during the setup stage. All AI templates are fully customizable. Source: Tech.co
Setup is shorter and not quite as detailed as 10Web, but the key advantage of Wix is that once you do get set up, you’ve got access to so many AI tools.
An AI image creator is available, and Wix harnesses the powers of artificial intelligence to make educated suggestions on your site design with the Alternative Layouts tool. Like Shopify Magic (more on this later) you can also autogenerate product descriptions for items you’re selling if you’ve built an online store.
If you’re looking to turbocharge your site’s SEO, Wix also recently launched an AI meta tag creator which lets you automate title tags and meta descriptions suggested from your site’s content. However, this feature is currently only available to Wix Premium users.
What’s more, ChatGPT is now available inside Wix, and the AI text generator it powers makes up for the lack of copy-generation options available during the initial stages. You can also use it to generate author bios for writers as well as the copy for all the inner pages of your site.
The lesser-known AI website builders on the market simply can’t compete with Wix. They don’t have the superior design functionality offered by Wix, easy-to-use drag-and-drop interface, or gallery full of free images:
Adding images to my recently generated Wix website was easy. I could choose from my own images, stock images, or create unique images using AI. Source: Tech.co testing
And further, they certainly don’t have an AI website builder like the one below:
Wix’s AI website generator
After being teased last year, Wix now has a fully-fledged AI site generator that will build you a website off even less information than Wix ADI will. It’s a truly impressive feature. It works in the same way ChatGPT does, but only for website building. All you need is a prompt:
Wix’x ChatGPT-like website builder tool let me create a website blog by entering a few simple prompts. Source: Tech.co
With no other extra information, Wix generated a fantastic-looking website, which would have taken me hours to design myself. Although some of the images weren’t as burger-focused as I quite wanted, the page’s design looks really cohesive:
A website I generated with Wix’s site generator, alongside the site brief that was created using the platform’s AI features. Source: Tech.co
Wix Studio
Wix also released Wix Studio in August, a web creation and development platform that has coding capabilities and is able to manage multiple sites.
While Wix ADI is largely geared towards newcomers to the website-building world, Wix Studio’s target market is more experienced web designers and developers.
Within Wix Studio, there are responsive AI tools that can generate layouts that users will be able to make changes to intuitively and effortlessly. In Wix’s words, website developers will be able to “create more intricate relationships between elements” and “optimize sections with the click of a button”.
A website that was created using Wix Studio. The platform lets you create custom animations for elements on your site. Source: Tech.co
Also included is an AI coding assistant, so users can code custom components or create full-stack solutions. Wix says it’ll help developers create cleaner code and uncover errors that need amending. You’ll also be able to use this feature to streamline your site’s shipping operations.
If you want to use Wix Studio right now, you’ll need to join a waitlist, as the product is yet to be released to the general public.
Wix is the best website builder I’ve tested here at Tech.co, edging out tough competition from Squarespace to take the top spot on our most recent round of testing – so it’s no surprise that its AI tools are top-notch, too.
If you’re undecided about whether to get started with Wix ADI or to go down the traditional website-building route, check out our Wix ADI vs Wix Editor comparison for more information.
2. Hostinger
- Best for: Logo and copy generation
- Price From: $2.49 per month (one plan available)
- Free plan? No
Pros
- Very affordable platform compared to other options
- Unique logo generator to improve branding
- Great for generating copy with AI-powered tools
- Duplicate content in other languages
Cons
- No app store for third party integrations
- Not many color options to choose from in design editor
- Ecommerce functionality reserved for more expensive plans
Hostinger’s top AI features
- AI Website Generator
- AI Writer
- AI Logo Maker
- AI Heatmap
Hostinger proved to be our second favorite option for AI website building. As you can see from the image below, the initial setup was just a case of entering your brand name, the type of website you want to create, and a short description to keep the AI on the right track:
I provided Hostinger with a short description of my test website, including details like the theme of the blog, the style of each article, and the writing tone. Source: Tech.co
Like Wix, Hostinger gives you three different layouts to choose from when you set up your website using its AI website builder – but unlike Wix, it’ll actually generate a lot of relevant copy for you during set up, which has the potential to save you a lot of time. That being said, Wix has other options for doing this.
Hostinger’s templates come pre-packed with copy and images, which you’re able to customize to your liking with AI features. Source: Tech.co
This will be a pro or a con depending on how picky you are with your website copy – but of course, you can always edit it later if you’re not happy with it, and it’s often easier to do that than simply start writing from scratch. However you choose to write your website copy, Hostinger will automatically duplicate it into different languages, increasing the size of the audience you can reach.
Another great thing about Hostinger is that it will generate a free AI logo for your site for you – which isn’t a common feature AI website builders offer.
Hostinger’s AI logo generator let me create a custom logo in seconds that was in like with my company branding. Source: Tech.co
Hostinger also offers an AI writing tool that lets users generate compelling copy tailored to their site’s district needs, and a unique AI heatmap functionality that displays how different website elements capture the attention of visitors.
In September, Hostinger unveiled its new AI assistant feature, Kodee, which provides instant support, answers, and guidance across all of its products and platforms. When it comes to website building, Kodee can provide advice, optimization, and talk you through different processes, such as setting up an eCommerce store.
The only downside, at least compared to Wix, is that Hostinger doesn’t have as many design features, functionalities, or integrations to take advantage of once you’ve built the basic version of your website. It’s great if you’re just starting out, however, and the idea of designing a logo for your brand is an unfamiliar process.
3. Shopify
- Best for: Building an online store with AI
- Price From: $29 per month (Basic plan)
- Free plan? No
Pros
- Helpful and predictive website building experience
- Massive app selection for unlimited customizability
- Shopify Magic AI tool generates product descriptions
- Shopify Sidekick (AI assistant) waitlist is now open
Cons
- Limited customization options
- Few built-in features
- Apps cost extra
- High transaction fee without Shopify Payments
Shopify’s top AI features
- AI Product Descriptions (Shopify Magic)
- AI Copywriting (Shopify Magic)
- AI Commerce Assistant (Shopify Sidekick)
- AI Image Editor (Winter 2024 rollout)
- AI Semantic Search Tool (Winter 2024 rollout)
Although Shopify isn’t quite an AI website builder in the same way the other providers on this list are, it’s beginning to roll out a range of useful AI tools that are definitely worth checking out. Although it’s quite pricey, if you’re planning to build an online store, there’s really no better choice available than Shopify.
Shopify Magic is a suite of AI tools that Shopify, one of the best website builders for ecommerce, launched in April of this year. While Shopify doesn’t have a Wix ADI alternative, Shopify Magic is a very useful tool for budding ecommerce sellers.
The most useful thing it does is auto-generate product descriptions, so the more products you have listed on your store, the more time you’ll save. However, it can also help with blog posts, generating compelling email subject lines and personalized FAQs for your online store. Prior to the release of Shopify Magic, these kinds of tasks – ones which are necessary if you want to drive traffic to your online store – would require hours of time, energy, and human effort.
Shopify offers tons of top-tier marketing features. I found its AI-generated email marketing tool to be a great way to drum up brand awareness quickly. Source: Shopify
If you’re thinking of building an online store and want to try out Shopify Magic, now’s the time to do it – you can sign up for just $1 for your first month after a 3-day trial, which is very good value for money for an ecommerce platform as capable as this one.
On top of this, Shopify recently launched a new tool called Shopify Sidekick, the platform’s very own “personal ecommerce assistant,” which can respond to prompts like ChatGPT and Claude.
Along with helping you redesign your online store, Shopify Sidekick is able to reply to live chat queries posed by customers, generate even more content for your store, create discount codes, and carry out tedious housekeeping tasks. Sidekick can also quickly compile data based on the sales you’re generating and collate useful information, such as your top-selling products.
In its Winter 2024 edition, Shopify added more customer-facing AI tools. One is a semantic search tool for online stores that analyzes buyer intent to provide personalized results, rather than just keyword matching like lots of internal search website search tools do. Also announced in its winter rollout was an AI image editor to refine and improve product images.
Shopify has expanded its Shopify Magic package even more after its recent Summer Editions update. Now Shopify users are able to use AI to edit their website directly through their mobile. The AI editing tool lets you instantly generate, match, or remove the background of images in a few clicks.
Over the years, before Shopify had native AI tools like Shopify Magic, online sellers wanting to harness the power of artificial intelligence would have to turn to apps and integrations available on the Shopify app store.
Now, Shopify also has an even wider range of AI-powered apps on its app store, including Plumy, which has over 14 AI features including SEO, article writing, and language translation tools. AI stylists, on the other hand, is a plug-in for virtual try-on experiences, predicting the best sizes for customers across multiple brands. What’s more, Shopify is now harnessing AI to summarize and distill reviews so that creators can be more confident about the apps they’re downloading.
4. Jimdo
- Best for: Detailed, customizable setup
- Price From: $11 per month (Start plan)
- Free plan? Yes
Pros
- Custom color palette generator
- Highly detailed, AI-Assisted set up for online stores
- Dedicated mobile editor view
Cons
- No real blog functionality
- No internal marketing capabilities
- More limited than other web builders after AI set up finished
Jimdo’s top AI features
- Jimdo Dolphin Website Builder
- AI Supported Setup
- Custom AI Color Palettes
Jimdo is a solid website builder with cheaper paid plans than Wix, Squarespace, and GoDaddy.
When I tested its AI website-building function, Jimdo Dolphin, I was first presented with a much larger list of businesses to choose from during setup than some of the other AI website builders on this list. On the whole, Jimdo’s setup was among the most detailed.
Jimdo will then ask you for your website’s goals, so it knows what elements of site architecture you’ll need. I selected the “sell online” option, so it went on to ask me about the types of products I’d like to sell, whether I had a physical store, and whether I have a social media presence:
Jimdo’s AI-assisted setup process was seamless. The platform asks you for information about your business to inform your website. Source: Tech.co testing
As you can see from the image above, Jimdo provides an explanation as to why it’s asking you these different questions during setup – which is useful for context and helped me make decisions about the bits I wanted to skip, streamlining the process even further.
Two useful Jimdo features are the ability to generate a custom color palette (which is pretty unique), which can then be automatically applied across the site, and it asked me whether I wanted to collect pictures from social media to use on my site.
Jimdo’s custom color palette generator helps to aid the design process by automatically generating a color scheme to compliment your website. Source: Tech.co testing
Pros
- Choice between formal/informal copy tone
- AI assistant and business name generator available
- 24/7 live chat support
Cons
- Editing requires a paid plan
- Paid plans are quite expensive
10Web top AI features
- AI site builder
- AI Web Conversion
- AI Migration Service
10Web is an AI website builder that will best suit businesses looking to build one or more websites and then manage them in the same place.
The setup process involves inputting the type of website you’d like to make, along with the number of websites you own/manage (10Web also provides AI web conversion and migration services).
AI-generated designs provided by 10Web during set up, including a template for an advertising and marketing agency. Source: Tech.co
10Web’s setup was a breeze but a lot more detailed than the likes of Framer AI. Overall, there is more initial information that needs to be entered about your site before 10Web will generate anything for you. However, it all felt very tailored to the use case I selected.
One thing I thought was a nice touch was that 10Web asked me about the tone I’d like my content to be written in. The tone will depend entirely on your target audience – and the only options are “formal” or “informal” – but again, it’s a level of detail not all AI website builders offer. The mock service descriptions I asked it to generate below sound pretty professional, too:
10Web’s AI-generated site, featuring SEO, social media management, and content marketing elements, informed by my test prompts. Source: Tech.co
The big downside with 10Web is that you have to sign up for one of its paid plans if you’d like to edit your website. The Personal plan is priced at $20 per month when billed annually, which puts it up there with many top-of-the-range website builders, while the Premium plan is available from $24 per month and will let you manage 3 websites.
Larger companies or agencies that want to manage 10 websites with increased storage and priority support should opt for the $85 per month Agency plan.
Pros
- AI generated websites in two steps (30 seconds)
- Prompt customer support responses
- 30-day free trial available, which is longer than the two week standard
Cons
- No mobile website editor to modify pages on the go
- Overly generic website design with fewer templates than other builders
- No app market to branch out functionality across your site
GoDaddy top AI features
- AI domain search
- AI-powered SEO
- AI-generated customer responses
- AI emails and newsletters (GoDaddy Airo™)
While GoDaddy hasn’t always been renowned for its artificial intelligence capabilities, the popular platform released an AI website builder – GoDaddy Airo™ – in February 2024. The powerful AI solution gives the best AI website builders a run for their money, using a business’s domain name and business category to build a starter site for them in seconds.
To be specific, when I used GoDaddy, I was able to build an AI-generated site in under 30 seconds — that’s even faster than it took with Wix. The website builder is also incredibly easy to use, making it a great option for users with limited technical knowledge who are creating a site for the first time.
I was highly impressed with how quickly GoDaddy generated a professional-looking website out of a limited prompt. I simply inputted the name, “Pete’s Photography,” and specified that it was a photography-based site. GoDaddy did the rest – in under 30 seconds.
In the images above, you can see the steps it took to create my website out of scratch. To reiterate, the whole process took next to no time.
If your business is new, you can use GoDaddy Airo™ to generate a domain name, logo, and website copy. The platform even helps you create emails and newsletters to match your brand and keep customers in the loop. GoDaddy’s wealth of AI features make site customization a breeze, especially if you’re stuck for inspiration.
When I was building my website I could use GoDaddy’s AI text-generation tools to get the ball rolling. Source: Tech.co’s user testing
While GoDaddy lets you get a site live much faster than most other builders, its AI-powered social media features make the platform stand out from the crowd. GoDaddy gives users access to a social media content calendar template that they can customize in a few taps. Users can also create captions by entering a couple of words and choosing a tone and even use AI to create a Facebook and Instagram ad.
GoDaddy lets you use AI to create customized social media post captions. Source: GoDaddy
GoDaddy offers just about any AI feature you’d want from a website builder, as well as some unique capabilities. However, GoDaddy’s absence of a free plan and lackluster design features prevent it from rivaling top AI builders like Wix and Shopify.
Pros
- Simple, easy-to-navigate interface
- AI can generate individual pages
- Shows you desktop, mobile and tablet views simultaneously
Cons
- Not all AI-generated copy sounded good
- Page templates more basic than Wix
- AI can become overwhelmed by requests
Framer AI top AI features
- AI copy Rewriting
- Custom AI Color Pallets
- AI Design Suggestions
Framer AI is an easy-to-use, free AI website builder that’s definitely worth trying if your mind isn’t already set on another provider. Its AI was surprisingly responsive and able to generate entire pages based on very basic prompts. In my case, I asked it to make a blog about Mexican cuisine.
The simple interface meant it was easy to edit anything I didn’t like without much hassle. It was also really easy to link between pages on the website.
Framer used AI to automatically generate a homepage, and it let me edit its colour’s using the right-hand bar. (Source: Tech.co)
Another thing I liked about Framer is that, with a prompt, it generated a template for each page individually, which some AI website builders don’t do. Framer AI also showed me immediately how it would look on desktop, mobile, and tablet, which will help users ensure the aspect ratios are correct on all devices.
It was easy to add images provided by Framer AI to my website, and I also added AI-generated text to help speed up the process. (Source: Tech.co)
However, there was one page I wasn’t quite happy with. When I asked Framer to regenerate it, I received an error message, saying I was “asking too much of OpenAI” and should give it a minute before attempting another request. I didn’t encounter this problem with Wix, which is much more powerful.
Overall, Framer AI is slightly more basic than Wix, Hostinger, or Jimdo and not quite as useful. But for a free AI website builder, it can provide you with a great foundation and lots of inspiration during the initial setup process.
Pros
- Intuitive interface
- Comprehensive free plan
- Mobile and tablet optimization is impressive
Cons
- Image editing capabilities are pretty basic
- Unable to switch templates
- Slow loading time
Web.com’s top AI features
- AI-generated web design
- AI-generated copy
- AI logo builder
Web.com is a pretty easy-to-use website builder with a decent selection of AI-enhanced tools to make the whole process easier. I spent some time playing around with the free trial (30 days, full features), which I was impressed by, and in particular the AI website builder.
Before you start putting your website together, you’re presented with two options – the AI web builder, or a pre-selected template. Source: Tech.co testing
As with a lot of Web.com’s contemporaries, you’re then taken through a series of AI-assisted questions (“what makes your website special?”, etc.), before your website is generated. So far, so good. However, this is where my experience hit a brick wall. My website was taking so long to generate that the page timed out. I tried it again, only for the same thing to happen. On the third occasion, I was finally able to see what Web.com had created for me.
Henry’s Hats, my AI-generated website, in all its glory. Source: Tech.co testing
Once my site was finally up and running after a couple of false starts, I was pretty impressed with the level of customizability on offer. I enabled a few different website segments, including an About Us section, a legal page, and more. Cleverly, Web.com allows you to view your webpage across desktop, mobile, and tablet, and the page was well-optimized for each viewing experience. The AI-generated copy was pretty average, and doesn’t it definitely doesn’t compare to the likes of GoDaddy in this respect.
Choosing your color scheme on the Web.com website builder. Source: Tech.co testing
From the dashboard, you can access different components relating to your site, including ecommerce, booking, branding, content, and marketing features, for a full picture of your site and its different functions. I played around with the AI logo builder, which gives you the tools to “create a stunning logo for your company.” I have to say, while I was impressed with the outcome (see my logo below), the performance was, once again, buggy, taking a long time to load and threatening to time out.
My AI-generated logos for Henry’s Hats. Source: Tech.co testing
All in all, I enjoyed most of the experience of using Web.com to build a website, and the 30-day free trial is a great opportunity to dip your toes in the water without having to commit to anything. From start to finish (excluding the two false starts), I reckon the whole process took me about 2 or 3 minutes.
However, it’s hard to overlook the two performance-related issues that I experienced. Seemingly, the actual AI-enhanced components of the platform are laggy, which made for an ultimately frustrating experience that puts Web.com at the bottom of this list of providers.
Can You Build a Website for Free Using AI?
Yes! There are lots of AI website builders you can use for free. While Wix has unfortunately axed its free plan, Jimdo is a good option if you really don’t want to part ways with any cash. I was impressed by how customizable its setup was for online stores when I tested it. However, the provider’s 12 or 24-month minimum contracts might be off-putting to users planning to graduate to a paid plan later.
Framer AI is another artificial intelligence builder that lets you get started for free. What’s more, if you want to unlock advanced website-building features and a custom domain, its paid plan starts from just $5 per month.
It should be noted that free AI website builder plans rarely include custom domains as part of their core package. Instead, you’ll be required to use one with the company name included, which can cheapen the overall look of your website. Lots of free website builders will place ads on your site, too. So, if you don’t like the sound of this, it’s worth considering opting for a paid website builder instead.
Learn about the best free website builders to see how the top solutions compare.
How Did We Research the Best AI Website Builders?
We take our impartial research and analysis seriously, so you can have complete confidence that we’re giving you the clearest, most useful product recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with hands-on testing to see their real strengths and weaknesses. In this case, we put 16 website builder products to the test across 398 areas of investigation.
Based on years of market and user needs research, we’ve established a website builder testing methodology that scores each product in six main categories of investigation (website features, design punctuality, customer satisfaction, ease of use, value for money, help, and support) before breaking down these areas into a further 33 subcategories.
For this article specifically, we also assessed the quality of the provider’s AI builder – including its site-building speed, the variation of its end result, and its ease of use – alongside the platform’s other AI-powered features.
At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Verdict: What is the Best AI Website Builder?
The best AI website builder I’ve tried is Wix. I found it incredibly easy to use since it requires very few prompts to get started. On top of that, it gave me the best range of slick-looking designs to choose from, and the option to generate a range of specific pages. Plus, it’s the only AI website builder that’s integrated true, ChatGPT-like capabilities into its software, such as the site generator.
The other big advantage to using Wix is that you’ll get access to the tools included in one of the most capable website builders on the market. I found that this really made the difference once I took back control from Wix ADI and started to make my own tweaks. To top it all off, you can access the platform free for 14 days after going through the AI-facilitated setup.
However, I think Hostinger’s AI website builder will serve businesses starting from the ground up and wanting to get going quickly, thanks to unique features like a logo builder. I found the copy it generated was pretty well written, too – but Wix still retains the top spot and is a better AI website builder overall.
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