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Tips & How To’s

How to Boost Video Marketing for Your Startup

By | Jun 23, 2017 at 6:30 pm

Social media is changing the way we share information, and marketers are taking advantage of the opportunity. Video is one of the fastest growing mediums for building brand image because it has the power to reinforce visually and connect emotionally. According to the latest statistics, featuring…

Product

6 Common Sense Questions Every Startup Needs to Ask to Survive

By | Jun 23, 2017 at 5:00 pm

Today anyone can come up with a startup and enter the world of entrepreneurship. With the formation of a digital marketplace, things are quite simplified but, beating the competition and thriving in there is what matters. Therefore, it has become important for them to…

Business

Boulder

These 13 Articles Can Help You Become More Customer-Focused

By | Jun 23, 2017 at 3:50 pm

One of the difficult things about dealing with customer feedback with the mindset of putting the customers first is that there is not a road map that can help all types of businesses become more customer-focused. In the end, every business has to find their…

Gaming

Tokyo

SEGA Forever Will Deliver Free Retro Mobile Games to Your Smartphone

By | Jun 23, 2017 at 2:30 pm

Everything retro is huge right now. Stranger Things — and I say this with love — is nothing but a grab-bag of retro nostalgia. The result: a critical and financial success. More and more brands are jumping into 70s or 80s throwbacks, even when they…

News

Tech.Co Top Stories: Dog Video Games, Free Coding Camps, and Top Tech Cities

By | Jun 23, 2017 at 1:30 pm

The weekend is finally here! It’s time to kick back, relax, and enjoy a little down time before the soul-crushing reality of the work week descends upon your unsuspecting brain. And there’s no better way to start your weekend than with Tech.Co’s top stories…

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Startup Spotlight

Startup Spotlight: Smart Leads, Online Debates and Free Music

By | Jun 23, 2017 at 12:20 pm

While outside it’s heating up for summer, we’re staying cool indoors researching startups. Each week, Tech.Co looks for five new businesses with creative or innovative ideas so you can keep your cool all summer long. This week we found companies offering smart home security,…

Business

The 50 Most Influential CMOs in the World

By | Jun 23, 2017 at 11:30 am

A lot of responsibility for the success of a startup falls on the shoulders of the CEO. Between hiring a quality team, delegating important tasks, and generally running the day to day operations, these inspiring entrepreneurs can hit a wall if they don’t have…

Facebook

Palo Alto

Facebook and Patreon Both Illustrate One Weird Rule of Viral Marketing

By | Jun 23, 2017 at 10:50 am

Looking to hit it big on Facebook, possibly the biggest media company ever? Or maybe you’d just like to become a successful Patreon creator, pulling in five figures a month for doing whatever your creative heart desires? Good luck with both — the two accomplishments…

Accelerator

Hawaii

Hawaii’s Blue Startup is an Accelerator in Paradise

By | Jun 23, 2017 at 9:20 am

Startups have a new way to build their business and hang ten. Among the islands of Hawaii, accelerator Blue Startup, located in Honolulu, started in 2013 by Henk Rogers, Maya Rogers and Chenoa Farnsworth to boost the state’s tech ecosystem and diversify the economy. Since…

Security

18 Science Fiction Movies That Used Biometrics

By | Jun 23, 2017 at 8:30 am

Decades ago, the concept of facial and voice recognition and retinal scanners was only for the Starship Enterprise. Today biometrics, a term used to refer to metrics related to human characteristics, have become an everyday usage for anyone with an advanced smartphone to access control and identification…

Personal Branding

New Jersey

How to Build a Practical Brand Marketing Strategy

By | Jun 23, 2017 at 7:15 am

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand…

Marketing

6 Essential Steps to Creating Your Own Startup Logo

By | Jun 22, 2017 at 6:30 pm

Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics. This post isn’t…

Tips & How To’s

How Brick And Mortar Businesses Can Survive Against Online Stores

By | Jun 22, 2017 at 5:00 pm

For owners of brick and mortar stores, keeping an online presence and up with technology will be a key component to success. Here are some options to keep tech for your store up-to-date and build your business in the interim to fend off other…

Business

Should You Reinvent An Industry As A Business Idea?

By | Jun 22, 2017 at 2:30 pm

No one has ever come up with a business idea entirely by themselves. Mark Zuckerberg revolutionized social media with Facebook, but Facebook was not even the first large social media website. The Bessemer process which made steel magnate Andrew Carnegie rich had been experimented…