In her dual role at IMS, Maren is responsible for identifying strategic business and corporate opportunities for the company, including new products and services; managing IMS’s corporate relationship with Twitter; and leading marketing and communication initiatives. Prior to IMS, she spent nearly ten years in New York. There, she held management roles in strategy and partnership development at American Express and, previously, served as Managing Director for Hill & Knowlton (WPP). In LatAm, she has worked extensively with SMEs in media and technology. Maren graduated magna cum laude from Harvard and holds an MBA from the Kellogg School of Management at Northwestern University. Maren is based in our Buenos Aires office.
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Maren Lau -