Samantha has been a long time contributor to Tech Cocktail, and runs SLS Consulting, a marketing and partnerships practice in the San Francisco Bay Area. Follow Samantha at @sfsam22.

 

Recent posts by this Author


Trade Show Startup Marketing 101

Trade Show Startup Marketing 101

So you’ve bootstrapped your startup launch. Your website is live, your social media profiles are pushing content, you’ve contacted the press and set up as many interviews as you can, and you have branded collateral. Your launch is going well, and then you realize conference season is…

OMsignal Launches First Smartwear Pop-Up Shop at Bespoke in SF

OMsignal

The leader in the creation of biometric smart apparel, OMsignal, opened their first retail location last week in partnership with the launch of Bespoke at Westfield’s San Francisco Centre. At the “World Premier” of OMsignal’s experiential smart apparel pop-up shop, visitors have an opportunity to learn how biometric…

3 Tips For Wearable Entrepreneurs from Wearables TechCon

wearables

The wearable technology market is on the rise ($20 billion in 2015 to almost $70 billion in 2025), and as with every new technological advancement, there’s room for innovative entrepreneurs to jump on the bandwagon and create the next billion dollar venture. Just this month,…

14 History-Making Women on Self-Empowerment

Hilary Clinton LeadOnCa

It’s Women’s History Month, and what better time to showcase the women making history happen right now in business, technology, and especially in the empowerment of others. The themes of breaking the glass ceiling and gender inequality in the workplace might be what Hollywood…

“Think Like Zuck” Book Giveaway

If you’re visiting Tech Cocktail, you’re likely an entrepreneur or fan of entrepreneurs. Perhaps you are focused on creating the next “Facebook,” and you could use some advice on defining your product? Perhaps, you’re trying to figure out how to make a change in…

YourNeighborhood: The Way To Locate Your Next Neighborhood

Have you ever secured a new job in another city and not known which neighborhood to move into? Have you ever had a friend come to you asking for recommendations for where to live in your city? Have you ever found an online property…

Tips For Pitching A Product VCs Will Invest In Part II

The 11th Annual Founder Showcase hosted by the Founder Institute – an early-stage worldwide startup accelerator – occurred at Microsoft’s Silicon Valley Campus in July. The showcase is a quarterly startup pitch and networking event in Silicon Valley focused on launching promising startups. Here is the second of two posts highlighting…

Tips For Building A Product VCs Will Invest In Part I

The 11th Annual Founder Showcase hosted by the Founder Institute – an early-stage worldwide startup accelerator – occurred at Microsoft’s Silicon Valley Campus in July. The showcase is a quarterly startup pitch and networking event in Silicon Valley focused on launching promising startups. Here is…

Lean Startup Machine Silicon Valley Ticket Giveaway

Lean Startup Machine is coming to Silicon Valley – and we have two tickets to give away and a 10% discount for our readers!  Lean Startup Machine is a for-profit social enterprise with the mission of advancing the science of entrepreneurship to better utilize…

Heading to SES San Francisco? Get 20% Off #TCSchwag

Every so often, we like to give a shout out to upcoming industry events and provide our readers with discounted admission. Quality marketing is essential for startups and entrepreneurs, so we’re jumping at the opportunity to provide our readers with a 20% discount to attend…

Brian Solis’ 10 Steps to Become an Adaptable Business

We live in a connected world, a world where we share with our communities an abundance of information every minute of the day, where one click can influence society and one review can change the course of a corporation.  We’ve entered an “empowered era of…

Share Learn Grow! An Interview with Twitter’s Famed @CharityIdeas

Social Media Entrepreneurs Amy Neumann

Today’s post by Tech Cocktail contributor Samantha Strauss (@SFSam22) is the first of a collection of interviews with some heavy-weight social media industry personalities with a goal to highlight the entrepreneur in all of us. Are you on Twitter? If you’re reading Tech Cocktail,…

Fashion for the iGeneration

For the “i” generation, it’s all about our iPhones, iPods, iPads… and now, thanks to three creative entrepreneurs, iStyle Originals brings you high-quality apparel and accessories that allows the iGeneration to wear what’s on our minds. iStyle Originals produces attention-grabbing t-shirts with statements ranging from iGame to iCandy…