Sofia is the Founder and CEO at NomNom.it (London ’15). Before NomNom, Sofia was the Head of Growth at Geckoboard. She loves startups, UX, CX, growth, philosophy, psychology, life hacking, data driven culture, art, fajitas and awesomeness.
It’s easy to stray away from putting customer’s as your first priority and get caught up in the other aspects of the business. But at the end of the day, without putting your customer at the center of your decisions, it could impact your…
Product roadmaps are common fixtures in most industries and every bit as common as business plans. Every business has its unique take on the process and many try to establish their roadmap as a virtual competitive advantage. Unfortunately, most fall into the same category…
After spending time chatting with a product designer in a large tech company in L.A. about his company and observations of product teams, it felt like the whole conversation started when he said something like this, “I am not sure how product managers become product…
One of the difficult things about dealing with customer feedback with the mindset of putting the customers first is that there is not a road map that can help all types of businesses become more customer-focused. In the end, every business has to find their…
At some point cofounders will hire people to help build their company, and that means giving up some control and trusting that the people will work together towards the company mission-something I had to learn as the founder and CEO of NomNom. There are a…
