Zachary Weiner is the CEO of Emerging Insider, a PR, content relations and communications agency for Emerging Media and technology organizations and startups. He is a frequent universty lecturer and has acted as thought leader across publications from INC and the Guardian to AdWeek and ImediaConnection.

 

Recent posts by this Author


3 Blockchain Startups Decentralizing The Future of Finance

QR Codes blockchain

Most consumers don’t know a lot about the blockchain. You might hear some mumblings about Bitcoin, but very few meaningful takeaways have truly hit the masses. This is interesting, as much of the innovation that surrounds the landscape has an end-goal of bolstering and…

Branded Data Is The Future of Startup Marketing

branded Data Mapping

Given the competitive nature of the technology startup landscape, the creation of noteworthy marketing may seem an insurmountable task. It’s not enough to have good content, because your rivals do too. Virtually everyone has built a social media presence touting their products. And it…

The 4 Ways That 2017 Is Changing the Rules for Startups

startups

The presidential election brought 2016 to a bumpy close and 2017 has already seen its share of related turbulence as media sources now clamber to get our attention while telling us what’s important about politics and beyond. In this tumultuous environment, it can be…

3 New FinTech Startups Changing the Face of Finance

Merging financial services with communications technology, the fintech revolution has arrived. Its advent was met by the open arms and wallets of venture capitalists who helped global funding for financial technology grow 67 percent year over year in the first quarter of 2016 alone….

4 PR Secrets Used by Tech Venture Capitalists

A hasty look at any solid startup communications plan can give off a basic, if not sophomoric value point to PR investments. While incumbent brands have to worry about everything from crisis campaigns to shareholder messaging. Most startups use PR to get themselves embedded…

5 Overlooked Startup Hot Spots in Chicago

Chicago startup ecosystem

As Chicago’s startup community grows, there is an interesting dichotomy. More people who want to interact in real life, with less of a draw to do so in traditional ways. Forget that stuffy hotel board room, or that new restaurant that is still trying…

Ad Blocking and The PR Ripple Effect

A careful examination of some of the largest stories circling around most technophile circles in the past couple of weeks reveals both cheers and jeers around the idea of ad blocking. It’s not that ad blocking is new — it’s been around for years, but…