Books

21 Rules of Engagement for Social Media

By | May 27, 2010 at 10:14 am

What follows is an excerpt from Engage!, the complete guide for brands and businesses to build, cultivate, and measure success in the new web. It’s available online at Amazon, Barnes & Noble, or at a bookstore near you. Social media is reinventing marketing, communications,…

Books

Social Media Hour: The Engage Book, Samovar Tea & Mindfulness in Business

By | May 18, 2010 at 2:03 pm

This week’s conversation focuses on a single theme taking two distinct views. The show starts off with communications expert, author and all around social media rock star and friend Brian Solis. He’s been on the show in the past to talk about his book,…

Books

Social Media Hour: The Mirror Test

By | May 11, 2010 at 10:25 pm

Fogging a mirror – the phrase refers to whether, upon holding a mirror underneath the nostrils of a given thing, that there’s breath; and so is the title of a newly released book by Kodak Chief Marketing Officer Jeffrey Hayzlett – The Mirror Test….

Books

SXSW: Is Innovation Fair?

By | Mar 18, 2010 at 10:02 am

Andrew Keen is no stranger to notoriety and criticism.  His book “The Cult of the Amateur,” published in 2007, drew some harsh feedback from the technology community, as he argued that: “a sea of amateur content threatens to swamp the most vital information,” and “blogs…

Books

Tony Hsieh Delivering Happiness at SXSW

By | Mar 16, 2010 at 6:30 pm

This week at South by Southwest Interactive (SXSWi), Zappos CEO, Tony Hsieh (@zappos) took it upon himself to create an unique experience and deliver happiness to event attendees by touring Austin in a “Delivering Happiness” Book Bus (@dhbookbus). The tour is lined up to…

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Books

Social Media Hour: Fatal System Error The Book

By | Mar 11, 2010 at 12:01 am

The irony of an on-line broadcast featuring a guest whose commentary may well make folks want to stay offline forever … well, that irony saturates this episode of Social Media Hour as Cathy Brooks talks with Journalist and Author, Joseph Menn about his latest…

Books

Engaging New Media & GoDaddy Customer Service

By | Mar 3, 2010 at 1:37 pm

This week on the Social Media Hour, Cathy Brooks talks with our friend, author and communications expert Brian Solis who is about release his third book, Engage. The book was written as a guide for anyone working in a large organization on how they…