Charlene Li Wants to Help Leaders Be More Open [VIDEO]

March 27, 2015

12:30 pm

Charlene Li is the CEO of Altimeter Group, an organization that helps leaders thrive with disruption. She launched her third book, The Engaged Leader, during SXSW and shared with us the reasons she decided to write this book.

The Engaged Leader

Image Credit: Charlene Li

 

Leaders are accustomed to having authority without getting close to people. But with the evolution of social media engagement, leaders who have already signed on to the understanding that businesses need an online, “personal” presence are finding that they need to understand how to develop their own relationship with their audience. “It takes a lot more work to be open,” Li told us.

There are people who are not only leaders themselves, but people who work with large organizations to answer questions about openness, authenticity, and transparency. And this book helps them answer those questions. What does it mean to be a leader in this space? Does getting closer to people erode authority and credibility?

Li explains that there is an art and science of listening, sharing, and engaging. Strategizing these mechanics is the value that The Engaged Leader offers to its reader.

As for the disruption that Altimeter Group helps businesses to understand, it’s important to constantly research how business models are shifting. One exciting current example of disruption today is the unedited capture of moments that apps like Meerkat are utilizing. “This is on the edge, and because of that, it’s raw. It’s going to be really real,” adds Li. She adds that getting to know each other on a more personal way through online technologies is definitely the most exciting tech trend on the horizon.

Check out the full video here:

 

This video series was made possible through the support of Microsoft BizSpark and TrepLife.

Every entrepreneur has a great story–and Trep Life is here to tell it. We document the grind, hustle, and payoff of building companies.

Every startup is unique and Microsoft has programs to help, no matter what stage of development your startup is in. Get three years of FREE Microsoft Azure cloud services thru BizSpark, plus software, service, and tech support. Scale your cloud with BizSpark Plus and $60k of Azure. Connect with more customers through our Custom Access Program. Sound interesting? Go to: http://aka.ms/getbizsparknow

 

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Previously the Managing Editor at Tech.Co, Ann Diab has a background of launching and nurturing of startups and tech companies. Empowering and educating entrepreneurs and startups to better productivity and culture is her passion. Growth Manager at WorkingOn to enable folks all over the world to enjoy work and improve communication. Follow me on Twitter.

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