4 Web Design Trends for Ecommerce in 2016

January 22, 2016

7:00 pm

Web design is constantly evolving, especially in the ecommerce arena where most retail companies heavily rely on online sales as their major revenue source. The need to constantly innovate, adapt and stay on top of the most recent web design and online marketing trends is what makes the ecommerce space so fierce and competitive. The top preforming ecommerce sites for 2016 will be the ones that take advantage of the latest online trends, including the rapidly growing mobile sales market (mCommerce).

Here are a 4 emerging web design trends that will become more and more popular among eCommerce websites for the 2016 year.

1. Simple & Standard Site Designs

When it comes to ecommerce web design, simpler is always better. Just take a look at some of the most successful online retail giants Amazon and Walmart. Both retail sites are nearly identical in design. A simple site frame with a basic header, search bar, featured web banner, and popular product listing is all that’s really needed in a homepage.

The reason for this isn’t a lack of creativity, but rather a strong focus on conversion rate optimization (CRO). Successful ecommerce sites know what works and doesn’t when it comes to generating more sales online, and will most likely continue to stick with their same winning formula with a few design tweaks here and there.

2. A Focus on Mobile Commerce

With mobile commerce (mcommerce) sales continually on the rise, more online retailers will continue to come up with new innovative ways to create more mobile friendly sales experiences online.

With mobile sales conversions still relatively low, there exists a huge potential to tap into this still young and growing mobile commerce market. Expect to see many innovative web design trends focusing on improving and further integrating mobile friendliness and user phone experience.

3. More Pop-ups

Although pop-up ads are extremely annoying for many online users (myself included), they are still highly effective in converting sales. Otherwise, why would so many eCommerce companies still be using it?

Pop-ups are a highly underrated web marketing and design tool for converting customers in all steps of the online sales process. Adding in a quick coupon pop-up might entice a potential online customer to buy your product or at the very least sign up to your newsletter and return to your website at a later time.

4. Images Sell, Not Text

Ever heard of the saying “A picture speaks a thousand words”? Well it couldn’t be truer for eCommerce, and online in general. Think of Instagram. In a social media-dominated Internet, images rule – and ecommerce is definitely no expectation.

By incorporating high quality images that promote your product effectively, you can quickly grab a customer’s attention, and hopefully their checkout too.

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Entrepreneur and manager at advertising agency Toggle Web Media. I advise growing startups and established companies in the digital marketing space.

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