Don Broekelmann is the executive vice president of brand management for Influence & Co., a content marketing agency that specializes in expertise extraction and knowledge management that are used to fuel marketing efforts.

 

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Ramp Up Lead Generation With These 3 Content Marketing Strategies

lead generation

As a thriving company, customers are your lifeblood. You need them in order to survive, so you should capitalize on every relevant marketing channel to draw in leads. Tying ROI to marketing activities has been a longstanding challenge. But advanced analytics tools are virtually…