Ioana holds a BSc in Business Management from King's College London and has worked for 4+ years as a management consultant in the technology, media and telecoms industries. Alongside her freelance writing work, Ioana also works as a marketing consultant, where she has the opportunity to use a variety of CRM, email marketing, and lead generation platforms. Her passion and talent for sharing knowledge of these topics has led to her work being published on TechRadar and a selection of other B2B, SaaS and fintech sites.