Rich Kahn is founder and CEO of eZanga, a digital marketing firm that specializes in fraud protection.

 

Recent posts by this Author


Here’s How Bots Can Take Down Your Startup’s Website

Octane AI

Bots. A word that brings fear and concern to even the most savvy technology user, as it should. While some bots are helpful to your startup’s website, there are plenty of malicious ones out there looking to take it down. Bad bots can generate false…

The Unexpected Effects of Ad Blocking Programs

The Unexpected Effects of Ad-Blocking Programs

Advertisers and ad fraud bots are naturally at odds with one another, with the latter’s devious efforts causing the former to waste about $6.3 billion annually on what they think is legitimate traffic – but some think that number actually may be as much…