Senior Consultant, Vivaldi Partners Group

Alex brings experience in brand strategy and management, fused with a background in economics. Since joining Vivaldi Partners Group, Alex has helped a global enterprise software provider form a consumer-centric brand strategy and a new product architecture system.

Prior to joining Vivaldi, Alex was a Consultant at Prophet Brand Strategy in New York City. While at Prophet, Alex worked with numerous Fortune 500 companies across a wide range of industries, including industrial manufacturing, telecom, financial services and consumer package goods. Alex helped companies build strong brands, tackle complex business challenges and drive top-line growth.

Before Prophet, Alex worked as a Research Assistant for Professor Kevin Lane Keller, the E.B. Osborn Professor of Marketing at the Tuck School of Business. Alex’s efforts were spent working on Professor Keller’s acclaimed textbook Strategic Brand Management.

Alex is an avid runner and skier; in his spare time, he can be found jogging in New York’s Central Park or skiing in Vermont, depending on the season. Alex graduated from Dartmouth College with a B.A. in Economics modified with Earth Science.

 

Recent posts by this Author


Building Brand Formation into the Startup Journey

There has never been a wider gap between the top and the bottom in the world of startups than what we see today. Over the last three years, the peak valuations that startups have received from private and public markets have reached unprecedented values. …