5 Secrets of Making a Creative Video

With the video craze only getting crazier, there’s more and more stiff competition to make sure yours gets the attention you know it deserves. As more and more creative videos show up diversifying the web, you’ll need to step up your video production game in order to get your voice heard. Videos are great for marketing and promotion, product demonstrations, and pure entertainment. With so many purposes your creativity will help your video stand out in any circumstance. These are the secrets of the professionals: use their creatively surged ideas to help effectively implement your creative videos.

1. Collaboration

Video production is a team effort. Think about all the roles that are necessary for a good film. You have your director, producer, the screenwriter, editor, music supervisor, so on and so forth. In order to make a great creative video it’s essential for both efficiency and latency that everyone on this team is on the same page. This can turn the video production process into more of a conversation, where everyone can share their feedback. Utilizing a cloud-based platform like LookAt enables users to add comments on a specific moment of the video and draw directly on the frame. Users can see each other’s feedback and respond in real time.

2. Confidence

If you believe in yourself and have faith in your team and your own abilities, confidence will come quite naturally. Your own confidence is one of the greatest resources and secrets of the trade. Too often do people let the fear of what others will think about their video burden their creativity. Creativity doesn’t come naturally to everyone, but it is something that can be developed. Check out Vimeo’s inspiration and creativity album to build some of your own ideas. The first step to building confidence with your own ideas is learning to trust your own instincts, the more creative videos you watch the easier this creative process will become.

3. Camera

Lights, Camera, Action. One of the biggest secrets the professionals are keeping from you is their choice in camera. It seems as if everyone is switching to DSLR cameras from film nowadays. This simple switch can instantly make your videos appear more creative. It looks like you’re showing up to film with a regular old photo camera, but really you’ll be producing powerful vibrant videos. The DSLR footage allows you to focus on certain objects, giving you clear subjects and fuzzy background, and many other great shots. Creative video means switching it up with different types of shots, the DSLR makes it easy to take close-up pans, far away stills, and low angles, increasing your shot library.

4. Take Risks

Part of building that confidence and exploring new shots on your camera comes at a risk. The greatest video producers of all time, did not get where they are today by playing it safe. Especially when it comes to creativity, risks grant you greater opportunities. It forces you to be more creative and confident and it certainly helps you to stand out in the crowd. Step out of your comfort zone every once in a while and you’ll be surprised how much more easily the ideas will come to you. Risks of course, do come with inevitable failure every once in a while, but learning how to deal with these experiences only makes you smarter and more prepared for the next time.

5. Editing Techniques

Editing is just as important as filming when it comes to your creative video. Sometimes when I’m watching a film I’ll notice it has great cinematography, but the editing is totally lacking. Now when you can see great filming and editing, that’s impressive and that is what will make your creative video successful. Remember, in editing your number one goal is keeping your viewer entertained. If your video ends up being shorter than you thought, it’s okay –  short and sweet is the way to go and your audience will probably wind up thanking you. Editing techniques have the ability to make the viewer feel like they’re really there; this can do a lot for creativity.

Image credit: Flickr/mbtrama 

Now that you know some of the secrets from the pros, where will you start in making your videos more creative?


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Written by:
Yoav Vilner is the Co-Founder of Ranky.co. Yoav is a columnist for top tier media such as Inc Magazine, TheNextWeb and VentureBeat, and is wildly passionate about all-things-tech.
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