Video is fast becoming the key to successful businesses. While you still need a print campaign, you have to incorporate video into your marketing plan or you will not capture as many sales. You also have to be diverse in how you use video to get the best response and maximum reward. And consider video ads, video banners, informational videos and more types to ensure that you are reaching your target audience. Here are eight reasons to convince you that video is necessary, not just a good idea.
Sales
Videos can bring in revenues. When you show your product in a video on your Website, conversions will increase conversions by 80 percent. Studies have found that three-fourths of users who watched an explainer video about a product went ahead and bought the product. Vision is our most dominant sense, and most of us have grown up with television. Most information transmitted to our brain is visual.
Return on Investment
Business owners says that video gives them a great return on their investment. Even though to produce high-quality video might be pricey, it is paying off for them. However, cell phones and online tools are making video more affordable. And, to be successful for you, the video doesn’t have to be perfect. Content of the video is still king. Consumers want videos that clearly explain the product or service.
Trust
Videos make people think you are authentic, which promotes trust. The whole concept of content marketing is based on trust and creating long-term relationships. You want consumers to come to you. This is possible when you give them interesting and useful information. Video content is likely to engage us and ignite emotions. And that is why video creates a sense of individual approach.
Search Results
It’s no surprise that Google will rank videos high when you realize that Google owns YouTube. It will protect its own company by promoting videos. However, videos on other sites also rank high. Videos allow you to increase the time spent by visitors on your site. The more they spend on your site, the better your chances of a buy. You’re 53 times more likely show up first on Google if you have a video embedded on your Web site. However, to be effective, you must optimize your videos with strong meta tags, descriptions and headlines.
Mobile Users
People are always on the go, doing more from their phones, tablets and laptops. From 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption increases 100 percent annually. People like to watch videos on the go. As the number of smartphone users grows, your video audience also grows. According to research, smart phone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel an association with a brand showing video content or ads on their devices.
Explanations
Videos are more digestible than lots of text. It can explain a lot more than pictures or infographics. That is why nearly half of business owners who incorporate video marketing put explanation videos on their Web sites. Of those businesses, 83 percent said that their home page explainer video was effective. Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can.
Engagement
Even the laziest buyers will be engaged when you use video marketing in your plan. Although you can teach about your product through videos, you can capture consumers easily. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.
Social Shares
The 8th annual Social Media Marketing Industry Report, stated that nearly two-thirds of social marketers are using videos in 2015, and nearly three-fourths have used them in 2016. Social media sites are embracing videos with their new formats. Facebook offers Facebook Live and 3600 Video and Instagram put in place 60-Second Videos and Instagram Stories. You want to remember that people are sharing emotions, not facts. Most users would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares.
16 Types of Videos That You Can Create
- Inspirational videos
- Interviews with key leaders in your industry
- Introductions to you, your brand and your products or services
- New product explanation videos
- Quick tips
- How-to videos
- Videos that address concerns your consumers are voicing
- Live-streaming your events
- Review of books or products
- Mythbusters of your industry
- Recipes and how to cook them
- Contests
- Testimonials
- Animated videos
- Presentations
- White-board videos
To be effective, you want to state your name, state the problem, tell a story, offer a solution and have a call to action at the end. Always have your email, social media and Web address in the video. You want people to visit your site or the page with the product information.
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