December 7, 2014
Every company should have a well-defined marketing strategy which is as effective and thorough as possible. However, just as the market evolves, so does marketing and its techniques. One new technique is lead generation, a marketing technique aiming to generate consumer interest or inquiry on products or services from a business. These leads are often made with sales in mind, but can also be used for list building, e-newsletters, and even other purposes.
Before the overwhelming online world took control of our lives, lead generation used to happen at places like trade shows and fairs, where visitors would go to a company's booth, fill out some information and then receive a call from that company's sales team. This is an outdated method, and companies should focus on new lead generation techniques.
Websites are today's business cards
Websites can be make-or-break opportunities in terms of keeping or scaring away a potential client. First, companies should invest in good websites – design is important, as it will give clients the first impression on a new company, but functionality is also vital.
In order to make your company come across as dependable business, photos and testimonials of customers increase the trust of a new potential client visiting the site. Trust Seals are also important for this particular subject, as these guarantees serve as differentiators while, at the same time, increase a consumer's sense of security while browsing a company's page.
Always have contact numbers and/or emails available on the website; if possible, display these on all pages (footers, sidebars, etc.). Forms can also be potential lead generating tools, as they increase the likelihood of visitors filling them out with information that can be useful down the road. Use visual cues to make these even more effective.
A company like LeadGenius can be employed for their specialty in lead research, enrichment, and qualification. Check into outside resources if creating your own leads or website is not possible yet.
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