Link building is important to startup for a myriad of reasons. The main reason is that doing business online is the way things get done. Your competitors are targeting the same audience as you are, so you need to find effective ways to get an edge over them. According to Google, a webmaster can improve the ranking of a site by importing more quality links to their website. However, linking a site doesn’t end your task unless you have procured high quality links of branded sites and blogs.
Although Google has largely blamed poor link building tactics as the main culprit behind falling ranks of most websites, you cannot say all link building is web spam. They're an incredibly important aspect of search engine optimization and can really make the difference in your startup.
Natural Links vs. Unnatural Links
Google has said that it does not want to count any link that is freely given. Google wants to reward those who have given organic natural links. The search engine giant wants to reward a ‘good user experience ‘and unnatural links don’t form a part of that image. The more Google doesn’t say your links are spam, the higher is the chance for your site to rank higher and get more traffic.
Unnatural links are those that are manually or automatically created to ‘fool’ Google, and if you have too many of them, you will get a penalty, specifically your site will be de-ranked. Simply put, a good SEO company will never use unnatural links.
Is link building dead?
Quality content always drives quality links, and Google claims it wants to reward those sites. Therefore, keeping a variety of different high quality links to your website is still the most important factor in getting unpaid traffic from Google. Don't give up on this practice just because some people say it doesn't work anymore.
Just before April 2012, even an inexperienced link builder could make just about anything rank by creating a 300 word article and building 500 unnatural links to it from low quality sites or blogs. They could do it largely because Google did almost nothing about it. However, today the picture is different. A site can take advantage of quality link building since Google works counting links as votes. After Google Penguin update, millions of websites with low quality links suffered a heavy blow and died a premature death.
EZ Rankings is a leading Indian SEO company that creates quality links for getting higher traffic to your site!