Not all the marketing strategies are created equal. The effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. As mentioned in the DryShips Inc. (DRYS), a recent survey has found out all the strategies, which are most effective as well as the most widely employed.
Learning what the competitors are actually doing and what strategies are mainly thieving in the industry can actually give you a leg up in this field. Besides, you can always develop new strategies to counteract the well known trends or keep up with the trends with effective information about what people around you are doing. Here are some of the important strategies of content marketing that one should follow on the year 2017.
Develop a Convincing Brand Story
Having a convincing brand story is important for customers to internalize the content you create. A story would help to convert the content into coherent narrative in the head, while helping them to develop an emotional bond to the business on the basis of some reinforced ideas. Typically, a good brand story needs to be unique, relevant, and typical. You also need a human element along with an element of conflict to attract audiences.
Facilitate Brand Awareness
According to the surveys, brand awareness is a major priority. For most popular businesses, getting attention and customers is an important part of development and success. plans that mean the content must be created in such a manner, which attracts those people, who are not aware of your business.
Use Sales as the Success Metric
For the majority of companies, deciding the success of the strategy of content marketing comes down to numbers. Many companies decide the success of this strategy through increased sales. Although it is true that increased sales are a great indicator of the success of any campaign, but this is not the only indicator. There are some other factors, which the company must look at and these include: whether the content can generate new word-of-mouth advertising or new leads, how many people lay eyes on this when this is get shared and how many people look at the content thoroughly. These measures will be helpful in indicating how people actually feel about your content.
Utilize Paid Advertising
A number of companies these days use paid advertising as a top strategy for promoting content with some good reasons. Development of the social media advertising, the websites, and the wide availability of technologies and the scope of inserting advertisements into the phone apps have made online advertising really cost effective for those people to whom these reach. Therefore, the companies are not planning to step away from the paid contents in spite of the popularity of some alternative strategies like journalism, live events and blog posts.
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