Crowdsourcing: How to Get the Best Global Talent to Work for Your Startup

Startups approach their operations with one eye on controlling their overhead and another on business growth and profits. In this scenario, attracting top-notch talent to work for their startups looks like a distant dream for most. All businesses, regardless of their size, want a super-talented workforce on staff, but this comes at a price, a price that startups are seldom willing or able to pay.

But a solution exists for these businesses in the form of the crowdsourced workforce. This is an important innovation for tapping human resources that startups can use to put only the best talent to work on their projects. The human cloud allows you to access the services of a large group of amazingly talented people who do not sit in your office but whose work can be leveraged using the internet, cloud computing or any other collaborative technology that meets your needs and requirements. What you are essentially doing is using a liquid workforce that can be scaled up and down as per your needs and requirements. Whether your business needs are planned or unplanned, by optimizing the use of your virtual workforce, you can satisfy them quite conveniently without denting your business’s operating costs.

So, now the question is, how do you get the right talent to work on your project?

If you’ve decided to tap into the human cloud to hire your workforce, you still need to attract them. Usually, if you are looking to hire the crème de la crème, you’ll need to primarily attract them on the strength of the project and the way it will use their expertise. But there are other factors that are of some importance as well:

  • Respect for Talent: Talent expects respect. More than the money, top worker looking for clients who will appreciate the skill sets they will bring to the table.
  • Willingness to build a Sustainable Long Term Relationship: The best virtual workforce doesn’t want to work for a company but partner with it to work on projects that challenge their intellect, skill-sets and experience; while this workforce wants the liberty to work with any client, on any project, in their own time, they’re still keen on forging a mutually beneficial long term relationship.
  • Rewards: No they aren’t going to work for food, but they will work for practical rewards which mean money, and any other perks that you can think of. Get innovative, money is important but so is flexibility in work hours, or say a promise of continuing assignments.
  • The Promise of a Mission-Critical Role: “You da Man” – That’s what the experts need to hear. Driving home the point that the professional will play a mission critical role in project development will help you get the best people on board for your project.

Now that you’ve got this talent onboard, the question is how you will manage people working from distributed remote locations. The answer lies in project management tools for task distribution, management, and evaluation. Your workers can manage complex tasks by using well-defined workflows, accessing data in real time and having clearly defined lines of communication with all stakeholders of the project.

Using Crowdsourcing Right

A crowdsourced workforce helps you satisfy some of the biggest hiring challenges that startups face. At the same time, you have a choice of tapping the human cloud on projects that make economic sense and which deliver the most returns on investment. For e.g. if you are a startup offering internet marketing services, you could tap into the human cloud for content writers, and use them to open doors to broader internet marketing work. In this case, you are exploring new avenues of business growth, but you are doing so with the use of experts. If this exploration works, you can contract these writers for the long-term, but if it doesn’t you’ve the option of scaling back these efforts or stopping them altogether.

What you are also doing with cloud labor is outsourcing mission critical work to experts who know their job well, which frees up your time and allows you to focus on other revenue generating activities. Another big benefit is that you are able to compete with the big players in your niche by putting the best expertise and experience to work on client projects, and that too without busting the bank.

Piling on the Competitive Edge

Working with the right talent with a successful track-record of working on cutting edge projects is every startup’s dream. Some satisfy these dreams by paying a king’s ransom for hiring this talent, while others do so at the fraction of the cost by pulling in talent from the cloud. No prizes for guessing that the latter helps reap rich dividends as startups are able to keep overheads under control and still get the best talent to work for them.

There is absolutely no doubt that a crowdsourced workforce is the future of human resource. It’s not just startups but also medium and enterprise levels companies who’ll use crowdsourcing to generate more value for their business. There is yet another way you can look at crowdsourcing your workforce

Say your company has an office in New York, and there is a super talent who’s willing to work with your company, but is living in Chicago and doesn’t want to shift. Will you allow the tyranny of distance prevent you from working with this talent? Of course not! You will ensure the person works remotely for your company. Why? Because you need to work with the best talent to remain competitive! Therein lies the advantage of the human cloud – You can work with the best talent, no matter what.

Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Wynn is the founder of Novage Communications - a leading web design company in Singapore. She specializes in SEO and loves applying her skills to help local clients. She has successfully set up a baby online store in Singapore.
Back to top