Digitalundivided to Open Innovation Center for Black and Latina Women Founders

This year at SXSW Interactive we heard from startups, saw products launch, and even had business lessons from Anthony Bourdain. Unfortunately much of this also has a common theme: a lack of diversity. However, on March 13 at SXSWi, digitalundivided (DID) once again broke free from your typical session and announcement to unveil their plans for the first-of-its-kind open innovation center dedicated to the future success of black and latina women tech founders. The space is funded by a grant from the US Small Business Administration.

The 6,000 square foot space will be dubbed the BIG Innovation Center, and has a planned opening for this summer. The center will be home to the BIG Accelerator, which is a four-month long accelerator designed to mentor and grow new companies. It will also feature an internship program for student developers.

For the team, success will come in the form of expanding the number of minority led startups. Digitalundivided has a goal of doubling the number of black and latina women led startups raising over a million dollars in revenue, or scaling their current companies to more than one million dollars in revenue in the next 5 years.

According to their official statement, the center will be located in downtown Atlanta, “right near historically black colleges and universities of Spelman, Morehouse, and Clark Atlanta, providing access to today’s brightest, creative, and driven minds.”

Atlanta was chosen as part of the agreement and funding from the SBA, in addition to the program leaders recognizing the emerging diverse tech community in the city.

“We are champions of game changing innovation and disruptive ideas and are excited to continue our work in the city of Atlanta”, said digitalundivided Managing Director Kathryn Finney.  “We look forward to being a vital hub for Atlanta’s emerging diverse tech community.”

We’ll have a follow up story once the center opens later this summer.

Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Elliot is an award winning journalist deeply ingrained in the startup world and is often digging into emerging technology and data. When not writing, he's likely either running or training for a triathlon. You can contact him by email at elliot(@) or follow him on Twitter @thejournalizer.
Back to top