October 6, 2016
With the internet being more popular than ever, it is no surprise that many business models get translated into the online environment. A good example of this is reselling. As the name implies, it consists of selling something that was not made or designed by the person or company that is selling. Resellers buy goods at wholesale prices and then distribute them at higher prices, using a variety of sales channels. Reselling starts with someone finding a product they are interested in selling. After some negotiations, the companies agree to support the other through public partnership and financial backing.
This is exactly what Actioncams does. This company, owned by Jason Crouch, a motor enthusiast and co-host of the online TV series Neutral Car Show, is an authorized reseller of Replay XD cameras and accessories, serving Australian customers throughout the country. Crouch thought that going for a product he believed in and finds useful was a natural step. With the authorization in hand, Actioncams needed to create a website and secure a distribution system. With the help of Ecwid, a helpful ecommerce widget, creating a Joomla website was not hard, especially because Crouch had an IT background. At first, Crouch went with Ecwid because of its freemium model:
“When I got started, the free plan was a huge draw,” said Crouch. “I had to keep startup costs low. I wanted a single store to integrate and work easily with PayPal and my existing (Neutral Car Show) site.”
However, he ended up subscribing for a full plan, because of the key feature differentiators that allow him to manage his website and business online with ease. According to Crouch, one of the best features that Ecwid offers resellers is the possibility to embed products directly on the homepage, which helps him save time and effort.
It can then be concluded that Ecwid is an excellent option for resellers to consider, if only because it allows them to manage everything in one place. In addition, Ecwid is so easy to use that resellers can set up and manage the entire site by themselves, avoiding the extra cost of hiring someone to do that – this is vital for reselling, which already has somewhat short profit margins as it is. Actioncams is a perfect example of this, so be sure to give Ecwid a go – it works for other types of businesses as well.
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