While there are hundreds of marketing strategies out there, the slogan goes a lot further than you might think. Companies like Nike, McDonald's, and Target have made a name for themselves solely on tag lines, and your startup can do the same.
We asked six entrepreneurs what company tag lines they feel are highly effective, and why. Check out their answers below and heed their advice when coming up with your own tag lines:
Nike: Just Do It
This is a very effective tag line and it has nothing to do with sneakers or athletic gear. “Just Do It” is a state of mind that everyone can relate to — athletes, entrepreneurs, business owners and regular employees — as we all have goals and obstacles to conquer. In order to conquer those goals and obstacles, whatever they may be, you need to “Just Do It.”
– Jonathan Long of Market Domination Media
Evernote: Remember Everything
I love the simplicity of a two-word tag line. Evernote's “Remember Everything” is effective for me because not only do I get a clear sense of what they're promising, but using the word “remember” helps me actually remember! It's amazing how something so simple can be so effective. It's the true definition of “it was under our noses the entire time.”
– Rob Fulton of the Rob Fulton Accelerator
Geico: So Easy a Caveman Can Do It
Geico's caveman campaign and tag line was highly memorable. They took a very dry and boring product and used this tag line to communicate to potential customers that getting an insurance quote is quick, easy and simple. From grandpas to new drivers, this tag line makes people feel empowered to learn about how easy it is to get a new insurance policy. It's fun, short and memorable!
– Marcela De Vivo of Gryffin
Target: Expect More Pay Less
I like Target's tag line because it's concise and to-the-point. It is exactly what the customer wants to hear, and ideally what the average consumer desires — to expect more but to pay less. We created our tagline to reflect a similar idea (“Events Made Easy”).
– Jayna Cooke of EVENTup
Playstation: Live in Your World. Play in Ours.
Playstation's tagline is great because it perfectly captures what they do, and the essence of what video game aficionados crave in their video games — an escape into another world with different opportunities and challenges. It's simple and inviting to potential users. It leaves the possibilities of what could happen in Playstation's world open while at the same time drawing people in.
– Dave Nevogt of HubStaff
Walmart: Save Money. Live Better.
This line perfectly resonates with the company's core. Walmart is historically known to be a cost effective place to shop, hence the message of “save money,” which says just that. They also sell everything from groceries to apparel, toys to tech, pharmacy products to tire rotations. Hence, “live better” applies to the fact that they have something for every part of your life.
– Reuben Yonatan of GetVoip
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. YEC members generate billions of dollars in revenue and have created tens of thousands of jobs.
Photo: Flickr / Diogo Valério