November 22, 2016
Running webinars can be a great way to bolster your brand’s reputation and generate new leads. According to the Content Marketing Institute, nearly two thirds of marketers used webinars in 2015. There are many benefits of webinar marketing, so it’s hardly surprising that they are becoming more popular.
You can save money on conference fees, make new business contacts from around the world, and even establish yourself as an industry thought leader. And if you are in need of an ecommerce boost, you can sell high-priced products that customers would otherwise be reluctant to purchase.
While webinar marketing is a great way to promote your business, it can also be tricky. You will need the following tools to run a great webinar.
Webinar marketing is all about trial and error. You need to know whether your strategies are attracting and converting new leads. You need a great webinar analytics tool to monitor and optimize your webinar marketing strategies.
ON24 Intelligence is a webinar analytics tool. This tool has received great reviews from many customers. Carrie Gajowski, a marketing specialist for Scientific Learning, states that ON24 Intelligence has helped her collect data from participants.
“We also have been able to capture attendee data – from poll questions, surveys and from questions that are asked throughout the webinar. This helps our sales team to immediately reach out to people who attend webinars. We also find out who is wanting more information and who may not be interested. It definitely saves our team time after each webinar.”
You should download ON24 Intelligence to monitor engagement and conversions.
ClickMeeting has a number of tools that help brands create and host webinars. Over the past year, 458,221 webinars have been hosted on ClickMeeting, 1,379,324 people have attended webinars there, and 80,000 customers have downloaded the ClickMeeting software
Michael Karski of the ACTION Education Center is one of their many satisfied customers. Here is his review of ClickMeeting.
“We’ve used several different platforms to deliver online training and webinars until we tried ClickMeeting. It’s an easy, problem free, and yet powerful solution to host online meetings. I really like the branding possibility and new test/evaluation feature. Support is responsive and effective.”
Webinars OnAir is very similar to Google Hangouts. Since Google Hangouts doesn’t allow users to host webinars to sell goods and services, many people turned to Webinars OnAir instead. You can track attendees, charge a fee to join your webinars, and even create customized thank you pages after registration.
The lowest cost plan is $20 a month, which allows you to host up to 25 attendees. If you want to host an unlimited number of attendees, you will need to pay $99 a month.
GoToWebinar is another popular webinar hosting tool. It lets you record high-definition videos, archive your recordings, take polls and surveys of your participants, and easily register new users.
GoToWebinar was created by the same company that invented GoToMeeting. They provide excellent customer support and are committed to continually improving their products.
Which Is the Best?
There are a lot of great webinar tools. GotoWebinar used to be the best, but most experts seem to favor ClickMeeting these days. ClickMeeting is the most reliable solution available, according to PC Magazine. It has served over a million attendees over the past five years.
“ClickMeeting (which begins at $30 per month) offers a lot of controls to improve your audio-visual experience, plenty of meeting controls for the host, and it's affordable,” writes PC Magazine’s Juan Martinez and Molly McLoughlin. “For all of these reasons, ClickMeeting is our Editors' Choice video conferencing solution for small businesses.”
You may also want to use ON24 Intelligence to track user engagement. The analytics will help you improve the quality of your webinars and boost future conversions.
Photo: Flickr / Stephan Ridgway
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