If someone wants to see the great pyramids of Giza or visit the Taj Mahal in India, they will need some help and maybe even a companion. Advice from family, friends, tour operators, and an influential figure “who has been there and done it” can also come in very handy. Similarly, if you are a relatively new content creator or marketer and you are struggling to get traction in social media and the online community, you'll need some guidance.
Influencers are busy people and if you simply have ordinary content then you are wasting both your time. Creating top notch content takes research, time and effort, but when you combine that with influencer marketing then it’s like turbocharging your car.
There are many ways you can stand out with your content – like creating something no one else has, combining awesome design, going deeper on a given topic than what’s available online, or bringing unique angles and views. There are some tips and tricks to get the best out of influencer marketing and this infographic can help.
There are no strict rules on how to go about with Influencer Marketing. Some people like to create an awesome piece of content and find an influencer (or influencers) to promote their content. They break through the content noise, rinse and repeat.
Others are more strategic and create a list of target influencers before creating a pillar content. They have a plan of engagement like the 3-2-1 influencer approach described in the infographic. They put the foundation then lay the platform for a strong stir of the web. The approach really depends on how big your campaign is, your time and budget restrictions and your objective of course.
Twitter is an influencer marketing heaven, but the best social media network to approach an influencer depends on the influencer’s preferred social network.
Some digital marketers look up to influencers for social amplification, some look for link building opportunities, some are in it for the relationship and some are in it for the learning experience. Whatever your drive for the influencer marketing campaign may be it is well worth your time as you will be richer in knowledge and experience.