Investing in Company Culture Can Help to Retain Talent

When you’re starting out, deciding on a company culture will come from leadership first, then members of the team. These days company culture is more of a deciding factor when attracting talent.  We spoke with Alex Wolk the founder of Insite Advice about his employee management and company culture experience. His best advice is below.

What interview question do you always ask potential hires and why?

If they are coming from another employer, I ask them how their previous coworkers would describe them. I find this often allows them to talk about their accomplishments in more of a third-person, natural style. It also gives insight into how much of a team player they are and what company culture they came from.

What makes your company culture unique?

Our goal is to have genuine fun at work. We have a bocce court in our backyard, pinball machines, arcade games and a full bar (think of it as an 80’s/90’s kids dream, minus the keg of course). We think that enjoying your job opens up your creativity and produces a stronger bond with clients. We want a team that looks forward to coming in on Mondays!

How do you ensure activities appeal as best they can to all employees?

We have an open discussion and majority rule vote for all team activities, so everyone from the intern to the founder gets an equal say.

What’s your best tip for keeping a personal touch to onboarding talent?

Always be a part of the initial training. I make time out of my day to show new hires they are special. I keep an open door policy at any time to ask questions.

What’s and easy way any company can invest in their company culture?

I would take the whole team out to eat somewhere weekly. It’s amazing how much the team opens up and gets along outside of the work environment.

Editor’s note: This article has been modified since being originally published by Business Collective.

Read more about building a company culture at your startup at TechCo

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