I use IFTTT at least a dozen times a day. Of course, I'm never aware when exactly I'm using it, but that's the point of the internet service: it's designed to take a specific action automatically when triggered by another action. You can set it up to post images from Twitter to Facebook, and vice versa. You can even post native images on Twitter from Instagram, an option that's a step up from anything Instagram itself offers.
But businesses can do a lot more beyond social media cross-posting. Here's a list of a few interesting applets that IFTTT has available for work-oriented people and the teams they're a part of.
Get Online Form Results
This applet will create a Trello card or Slack message when a new entry is made in the online form service JotForm. You can use JotForm for lead collection forms, application forms, or general inquiry. Whatever the case, your team can act on the information immediately when IFTTT creates cards in Trello or notifies the Slack group.
See How the Newsletter's Doing
With this applet, you can automatically share Mailchimp newsletter performance with your team. The stats from your most recent email campaign will show up either on Slack, at specified email addresses, or in a Google Spreadsheet.
Start a Medium Blog
Remind yourself to write on Medium every Saturday at 9 a.m. This applet literally starts a new Medium draft for you, so even if you’re not in the mood to create a new post, you’re already halfway there.
Find Out What Reddit Thinks of You
Get an email when your company is mentioned on Reddit with this applet. It’s easy to get lost in Reddit trying to find what you’re looking for. Cut through the noise by having a notification sent directly to your email inbox whenever your company is mentioned in a subreddit.
Share Medium Articles
Share recommended Medium stories with your colleagues and friends on Skype: Medium is filled with relevant content that can motivate and inform people in your company, so automatically sharing helpful content as soon as you recommend it helps get the word out.
Record Your Company's Instagram Profile
This applet saves Instagram photos to OneDrive. If your company uses OneDrive for file storage, this is one of the most useful applets for your company’s social media team. A good picture will get recycled well after being used on Instagram, so it’s handy to already have it where you need it.