Making eCommerce Work in the Digital Age

With the rise of digital content, eCommerce may seem like an unsuspecting next step. However, a content-driven market actually makes for the rise of eCommerce to fit well with consumers. Why? It all comes down to the customer experience, and allowing your business to adapt to the shifts that come with an ever-evolving market.

Even if you’ve mastered content creation, that won’t be enough to bring traffic and attention to your business. So, what exactly does it take to have your business compete with the digital content market? It starts with your customers.

Center Your Customers’ Needs

Customers are the driving force behind keeping your business afloat. The first step in going in the right direction is to understand your customers’ needs. What is it that they’re looking for, and how can you adapt that into your own business approach? Centering your work to be business first may seem like a niche approach, but customers respond to brand authenticity. Remaining upfront about the value you place on your customers will drive them to your brand.

What’s the Story?

Your business’ story is also important to get out to customers. What ways can you share your own humble (or not-so-humble) beginnings with your audience to make your story that much more relatable.

Sharing your story can also come in handy if your specialty is content creation itself. Utilize the variety of ways to tell your story (through social media, blog posts, and other ways of communicating digitally) and share your story with your audience. You never know who will be receptive.

It’s Never Too Late

When it comes to transitioning your business, the biggest lesson may be to understand that it’s never too late. As the industries that we operate it continue to change, so do we. After all, that’s what makes these industries exciting to be part of in the first place.

Experiment, try new things, and remain confident in your abilities to stay afloat amidst challenges along the way.

When it comes to eCommerce, transitioning your business from one specialty to another can be daunting. However, embracing the importance of merging both ecommerce and content creation can help expand your business in new ways.

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Written by:
Cameron is a tech and culture journalist, comic book enthusiast, and lives near New York City. A graduate of Stockton University, she's using her words to shift the world of online journalism, one byline at a time. When she's not writing, she can be found reading sci-fi novels, collecting succulents, and planning her next obnoxious hair color. Cameron is an editorial fellow at Tech.Co. Send your tips to or tweet @BlkGirlManifest.
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