Never Unplug Your WiFi Router Again with ResetPlug

The internet is a fragile necessity. People rely on it for everything from banking and exercising to chatting and organizing. But when the WiFi goes out, everyone knows what to do: unplug it and plug it back in. This practice was made popular by the episode of South Park in which Stan must restore the internet of the entire world by doing just that. And while this method is tried and true, there has to be a better way, right?

Well, one company couldn’t stand unplugging their router anymore and has finally made a product to combat the problem. The ResetPlug is designed to keep you on the couch when your internet goes out. It monitors your Wifi signal for issues and cycles power when a reboot is necessary. There is no unplugging, there is no waiting around and, most importantly, there is no hassle.

ResetPlug works automatically without your interaction. You don’t have to deal with log-in pages, alerts or scary icons on your computer to keep your internet flowing like water. You can even customize the amount of time it waits before reseting your router. The days of dealing with subpar internet are officially over!

While this technology is revolutionary, it is far from simple. Fortunately for you, there are a number of tips and tricks you can glean from the FAQ page on the ResetPlug website that will make it much easier to use. Among them include connecting it to your modem and router to the plug and reseting it when it works less often.

Like everything, there are downsides. The first and most obvious problem is that this product comes at the high price of $60. While there is plenty of less useful tech out there for much higher prices, this seems a bit unnecessary. Is it really worth $60 to not stand up and unplug a router every so often? Does the luxury of sitting down for longer really warrant the squandering of that much money? Yes!

Your vast catalog of devices and doodads relies exclusively on the internet. Your entire life is likely focused around a quality reception location and that’s not a bad thing. The world is getting more and more connected every day. And while $60 might seem a bit steep for uninterrupted WiFi, there are rich people reading this right now with their fingers on the “buy” button already.

Photo: Flickr / Finnegan

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Written by:
Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
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