Every entrepreneur understands the value of getting the right media attention for their startup. It creates opportunities when raising funding, and it can also help acquire more users. But getting noticed by journalists can be difficult when you're busy building a company. Moreover, if you're on a startup on a budget, hiring a traditional PR agency is not a possibility.
Publicize wants to help startups get noticed by journalists without breaking the bank.
Where traditional firms charge $10,000 or more per month (with mandatory six-month retainers), Publicize provides PR services for as little as $399/month, on a month-to-month basis. From press releases to access to their media database and staff of journalists, the company offers an different approach to PR that accommodates startups' need.
“PR works well for established companies, but it doesn't work for a startup that just raised 30 thousand dollars and is looking to get going right now,” said Egusa.
For Publicize founder, Conrad Egusa, working with early stage startups means that he gets to hear about great companies before they “get big,” which he finds exciting. As a former journalist for Venture Beat, he offered entrepreneurs some tips on how to get published when you're a startup on a budget.
1. Do Email a Journalist Directly
“People underestimate how often journalist check their emails for stories even even,” said Egusa.
2. Do Send Your Pitch to “Tips”
“Usually when a startup asks me why they haven't been covered, the first thing I ask is ‘have you written a pitch?' If you have not written them, there is a very small chance they will cover you,” explained Egusa.
For more tips on how to get your startup story published, watch Egusa's full interview in SXSW:
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