The green movement is no longer a priority in the logistics industry, with a recent Tech.co survey showing that business owners aren’t focused on sustainability at the moment.
In 2025, the logistics industry is fending off problems left and right. From the stress of tariffs to the looming trucker shortage, the economics of being a logistics business owner are far from relaxing.
As a result, the focus on going green has taken a back seat to more pressing matters, like vehicle upkeep, financial stability, and staffing.
Survey Shows Sustainability Not a Priority
In a recent survey from Tech.co, logistics professionals were asked to list out their priorities as a business. Unfortunately, going green fell pretty far down the list, with only 7% of respondents stating that “sustainability initiatives” were a priority for the business in the near future.
Of those that are focusing on sustainability, the priority still lies in creating green solutions that can also save businesses money, including reducing idling time and trialing electric vehicles.
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Alternatively, more expensive and less lucrative sustainability initiatives, like building electric vehicle infrastructure, participating in carbon offsets, and trialing alternative fuels, are receiving far less attention.
What Are Logistics Professionals Prioritizing?
If logistics professional aren’t prioritizing sustainability and green initiatives, then what exactly are they focusing on in 2025? As our survey shows, priorities in the logistics industry are a lot more reactionary than preventative.
23% of respondents said that vehicle upkeep is their top priority, with management financial pressure (21%) and staffing retention and recruiting (15%), and adopting new technology (14%) rounding out the top four.
Given the fact that the trucker shortage is a persistent issue, AI continues to reshape the business world, and tariffs are creating more and more financial strife for logistics businesses, it’s understandable that business owners are moving away from sustainability initiatives in favor of financial stability.
Businesses That Are Prioritizing Sustainability
While our survey found that going green isn’t as much of a priority for the majority of businesses, that doesn’t mean that there aren’t companies out there that still valuable sustainability. In fact, we recently showcased a few sustainable startups that are leading the way when it comes to innovation in environmentalism.
PulpaTronics is a great example, with the company produce chip-free, paper-only iteration of an RFID tag (radio frequency identification) that can cut down on the metal required for previous models.
“We wanted to build something for and with nature in mind, so we dove into emerging technology research and looked into pressing environmental issues and realized that we could make a big difference in reducing single-use electronic waste.” – Chloe So
Simply put, there is still a market for logistics businesses that want to go green, but in these tumultuous economic times, prioritizing other facets of your business is not something to be shamed for.
