Entrepreneurship has never been easy. If it were, everyone would be more than happy being their own boss. However, founding a startup puts you on a path riddled with fear and uncertainty. This is an aspect that most people dislike by nature, and is the reason why so many of them do not work for themselves.
If you are one of those people who is ready to venture into the unknown, then this article for you. You’ll be treated to four factors that you must know and implement if you want to succeed as an entrepreneur.
Break the Psychological Barrier
A lot of people don’t have the mental capacity and personal motivation to start a business. Most people are content living lives where they don’t have to pick their own paths. They want society to do the job for them.
This is not the case at all with entrepreneurial mindsets. In fact, if you check the Financial Times, you'll find the opposite. The article lists indecision, procrastination, pessimism, cowardice, and lack of focus as principles of “business venture hell.” All of these traits mentioned previously come down to a single trait. That would be choice-paralysis. Most of these people cannot get themselves to choose between being owners of their creation, or workers for someone else’s.
Ask Important Questions
Why are you an entrepreneur? Why do you want to be an entrepreneur? Why did you embark on this journey in the first place? What do you hope to get out of the whole deal?
Asking yourself these pressing questions is important to do at all stages of the entrepreneurial journey. Entrepreneurship is about venturing into the unknown for higher purposes. Knowing what your personal purpose is the best way to stay on task.
If all you wanted to do was work to survive, then you could simply keep a job for that. Keeping a job is definitely much less painful than entrepreneurship.
You’re going to be the boss, manager, employee, janitor, cook, salesman and even delivery man. You will work extra hours, get little sleep, and enjoy fast food on your way to creating a fabulous enterprise.
Not only is the struggle work-related, it’s also psychological. If you’re not spending time working, you’re going to be thinking about work, planning work in the shower, and bumping into people while neurotically murmuring work plans. It literally turns into the core focus of your life.
This can actually be quite overwhelming if you have other responsibilities to tend to, like family. So as a little tip, make sure that you have your responsibilities balanced out, and a supportive circle of people, before venturing into your ambitions.
Customer-Centric Action Is Key
Just when you thought that you were going to finally work for yourself, you find yourself serving everyone else. And that is the greatest paradox of entrepreneurship. You may be your own boss, but you still have to cater to everyone else’s needs to thrive.
You always have to care about your customers. This is the number one rule to being a true entrepreneur in any niche. After all, a purposeful entrepreneur is trying to serve the good of society, right?