April 22, 2013
Let’s be honest: when it comes to planning a wedding, it can be a full-time job. Between the coordination, the details, the RSVPs, and even the post-event sharing of memories, it’s a headache. When I was done with my wedding, I felt like the honeymoon was just a necessary vacation to recover from the craziness of that special day.
To the rescue comes Appy Couple. Founded in 2011, it is an easy and stylish way to create and publish your own wedding website and mobile app. It lets you keep in touch with your guests via email or mobile app. It’s private. It’s social. It’s yours. Couples can ensure that guests have everything they could possibly need at their fingertips and stay socially connected. No more patched-together solutions of DIY websites, photo sharing apps, social networks, and email invitations: Appy Couple puts it all together, blending design and technology into one intuitive package.
Surprisingly, few have taken the wedding planning process beyond the original website efforts of Web 1.0. The generic website-creation platforms are geared toward businesses and tech types and are not at all design-oriented. And the new entrants that exist are individual feature apps. Nobody puts together all the parts of the experience and ability to customize design like Appy Couple.
Sharmeen Mitha, founder of Appy Couple, came from a traditional marketing background. She saw the transition in marketing from print to online, and the trend towards mobile and social. A women entrepreneur and a mother, after attending a wedding she saw an opportunity for a mobile app for sharing all parts of this major event in your life – from RSVP and pics to website and email, all in one place. A year and a half later, Appy Couple is booming. It’s available on both Android and iPhone and has spread to many countries around the globe.
Before even a line of code was written, Mitha designed the user experience. The idea of giving couples an array of design choices was built into the platform from the very start. She approached the business not from “what can the technology do,” but from “we want to do this – now let’s make the technology achieve it.”
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